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Heavy equipment · 2024
Baytown Machinery: B2B website for heavy construction equipment
An international B2B website for an Irish heavy construction equipment broker, featuring a catalog, an enquiry system and international SEO.
Saitami.bg built the website for Baytown Machinery (Heavy equipment) in 2024. Live at baytownmachinery.com.
- Client
- Baytown Machinery
- Timeline
- 2 months
- Service
- Website development
baytownmachinery.com
Challenge
Baytown Machinery trades in heavy construction equipment internationally. They needed a multilingual website with a detailed machinery catalog, an enquiry system and GTM conversion tracking.
Solution
We built a catalogue website with filterable machine categories, multilingual support, an enquiry system with email notifications and Google Tag Manager to track every interaction.
International presence
One website, three markets. A multilingual catalogue with localized SEO for each region.
United Kingdom & Ireland
The core market, with local construction companies and farmers. SEO optimized for Google UK.
Germany & Austria
Expansion into the German-speaking market. A translated catalogue with technical terminology.
Spain & Latin America
A new market with growing demand for used heavy equipment from Europe.
Equipment catalogue
- Advanced search by model, brand or type
- Detailed specifications for every machine
- Categories: excavators, bulldozers, cranes
- Price comparisons and market data
- Multilingual catalogue
- Lead-generation enquiry forms
Enquiry system
From browsing to closing the deal: an optimized process for high-value B2B customers.
- 01
Browsing
The customer browses the catalogue, filters by category, brand or price range, and selects a machine.
- 02
Enquiry
They submit an enquiry with details about their needs. The system automatically enriches the lead with UTM data.
- 03
Deal
The Baytown team receives the enquiry together with the machine details and negotiates the deal.
GTM tracking & optimization
Google Tag Manager configuration with custom events for every key action: viewing a machine, submitting an enquiry, making a call and downloading specifications.
- Enhanced e-commerce tracking
- Lead form event tracking
- Cross-domain tracking
- Custom dimensions for machines and categories
- Google Ads conversion optimization
About the project
Baytown Machinery is an Irish supplier and broker of heavy construction equipment: excavators, bulldozers, cranes and other specialized machinery. The company operates in the international market and needed a website that would generate high-quality B2B leads.
We created a catalog with detailed descriptions of every machine: technical specifications, a photo gallery, service history and price. Potential buyers can send an enquiry about a specific machine with one click.
The site is multilingual, and each language version is SEO-optimized with localized content.
The GTM integration tracks every interaction, from browsing the catalog to submitting an enquiry, enabling marketing budget optimization.
Screens
Project questions
- Who built Baytown Machinery: B2B website for heavy construction equipment?
- Saitami.bg built the website for Baytown Machinery (Heavy equipment) in 2024. Live at baytownmachinery.com. An international B2B website for an Irish heavy construction equipment broker, featuring a catalog, an enquiry system and international SEO.
- What does Baytown Machinery: B2B website for heavy construction equipment include?
- Catalog with technical specifications, B2B enquiry system, Multilingual catalogue, International SEO, Photo gallery for each machine, GTM conversion tracking, Responsive design, Cloudflare CDN.
- How much does a project like this cost?
- Similar work with us costs €500-€5,000. Prices are ranges based on 98 of our quotes as of 14 August 2026; the exact price of a project is given in its quote.
- Can you build the same thing for my company?
- Yes. You tell us how your company works, we come back with questions and a price range, then a demo and a written quote. Phone +359 2 423 4955, email [email protected].
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