Brand Building & E-commerce

Camélia Désir - Luxury Brand

Complete luxury brand building for women's hosiery — from logo and visual identity to e-commerce platform and ad campaigns.

Camélia Désir - Luxury Brand

Brand Identity

We built the brand from scratch — from logo to packaging. Every element communicates luxury and elegance.

Logo & Visual Identity

Elegant camellia logo combining luxury and femininity. Color palette of dark burgundy, gold, and cream that emphasizes premium positioning.

Typography & Style

Serif fonts for headings, sans-serif for body text. Product photography is styled with soft lighting and neutral backgrounds for a fashion-first feel.

Packaging & Unboxing

Packaging design with woven ribbon, personalized thank-you card, and branded tissue paper. Every detail reinforces the luxury experience.

Shopify Store

Customized Shopify store with a custom theme optimized for conversions. Product pages with luxury feel — zoom, video, size guide, and social proof.

  • Custom theme with brand colors
  • Fast single-step checkout
  • Size guide with visual tables
  • Product videos and 360° photos
  • Instagram feed integration

Marketing Strategy

Multi-channel strategy focused on Instagram audience and retention through email.

Meta Ads & Instagram

Targeted campaigns with UGC content and influencer collaborations. Lookalike audiences from 15,000+ organic followers.

Klaviyo Email Automation

Welcome series, abandoned cart, post-purchase, and VIP segments. 42% open rate and 8.5% click rate — far above industry average.

Influencer Marketing

Micro-influencers (5-50K followers) with authentic content. 12 active partnerships generating 30% of sales.

Email Automation

Klaviyo flows running 24/7 — from welcome series to win-back campaigns.

42%

Open Rate

8.5%

Click Rate

22%

Revenue from Email

3.8x

Automation ROI

Technologies & Tools

ShopifyFigmaMeta AdsKlaviyoGoogle Analytics

Results

15,000+

Followers

4.2x

ROAS

€25,000+

Sales

Every Day You Wait, Competitors Win Your Customers

Book a free 30-min strategy call. We'll audit your online presence and show you the fastest path to more revenue.

Camélia Désir - Luxury Brand | Portfolio | Saitami.bg