Luxury brand for women's tights — visual identity and a bilingual online store with card payments and delivery by Econt.
Camélia Désir is a new lingerie brand from Sofia with neither an online store nor a visual identity. Everything had to be built from scratch — the logo, branding and online store.
We created a complete brand identity with an elegant logo, colour palette and typography. We built a custom online store with card payments and delivery by Econt.
We built the brand from scratch — from the logo to the packaging. Every element communicates luxury and elegance.
An elegant camellia logo combining luxury and femininity. A colour palette of dark burgundy, gold and cream highlights the premium positioning.
Serif fonts for headings and sans-serif for body text. Product photography is styled with soft lighting and neutral backgrounds for a fashion-first feel.
Packaging design with a fabric ribbon, personalised thank-you card and branded tissue paper. Every detail enhances the luxury experience.
Camélia Désir is a Bulgarian luxury brand for women's tights, featuring provocative designs and statement text. We worked on the complete visual direction — from the brand concept to a high-converting online store.
The logo design combines elegance with provocation — a minimalist typeface with an emphasis on the French name, highlighting the brand's international character. The visual identity includes a colour palette (black, gold and dark red), typography and a photography style.
The online store is a custom application built with Express, React and PostgreSQL, available in Bulgarian and English. Payments are made by card through Stripe, delivery is handled by Econt, and customer emails are sent through Brevo.
Aesthetic centre in Ruse: three Facebook and Instagram posts a week, each about a real treatment offered by the centre, with an image generated from a brief, a custom text template and publishing that does not depend on someone being there that day.
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