How much does it cost to advertise on Google Ads?

The cost of advertising on Google Ads depends on your chosen keywords, competition and budget. The average cost per click (CPC) in Bulgaria ranges between 0.10 and 1.50 BGN, but can be higher for competitive niches.

How do I measure the effectiveness of my campaign?

Google Ads provides detailed reporting, including metrics such as number of clicks, impressions, conversions and cost per acquisition. Use this data to optimize your campaigns and maximize ROI.

Can I only advertise locally?

Yes, Google Ads allows you to target ads by geographic location, which is ideal for businesses that want to reach customers in specific cities or regions.

How Google Ads Works: The Complete Guide to Successful Campaigns in 2025

In today's digital world, advertising on Google Ads is an indispensable tool for businesses that want to stand out and attract new customers. In this article, you'll learn how Google Ads works, how to create effective campaigns, and how to avoid common mistakes that can reduce the effectiveness of your ad.

Did you know that more than 90% of all online searches in Bulgaria are made through Google?* This means that a properly structured Google Ads can bring you huge traffic and a significant increase in sales.

How does Google Ads work?

Google Ads is an online advertising platform that allows you to show your ads to users who are looking for products or services related to your business. Ads appear in search results, on the Google network (including YouTube and Gmail) and on partner sites.

The basic mechanism of Google Ads is based on an auction system - you choose keywords, set a budget and bid a cost per click (CPC). When someone does a search with those keywords, Google determines which ads to show, taking into account the maximum cost per click and the ad's quality score.

The quality score is based on the relevance of the ad, the quality of the landing page and the expected click-through rate. This means that the highest bid doesn't always win, and ads with better quality and a better user experience are preferred.

What to avoid when working with Google Ads?

Lack of clear strategy and optimization: Many businesses launch campaigns without setting specific goals and without analyzing the results, leading to costs without real returns.
Choosing inappropriate keywords: Using keywords that are too generic or irrelevant can attract irrelevant traffic and deplete your budget quickly.
Ignoring negative keywords: Not using negative keywords allows ads to show for irrelevant searches, which reduces the quality of traffic and increases costs.