The Challenge
Baytown Machinery trades heavy construction equipment internationally. They needed a multilingual website with a detailed machinery catalog, inquiry system, and GTM conversion tracking.
The Solution
We built a catalog site with filterable machinery categories, multilingual support (EN/DE/RU), inquiry system with email notifications, and Google Tag Manager for tracking every interaction.
International Reach
One website, three markets. Multilingual catalog with localized SEO for each region.
United Kingdom & Ireland
Primary market with local construction companies and farmers. SEO optimization for UK Google.
Germany & Austria
Expansion into the German-speaking market. Translated catalog with technical terminology.
Spain & Latin America
New market with growing demand for used heavy equipment from Europe.
Equipment Catalog
Inquiry System
From browsing to deal — optimized process for high-value B2B customers.
Browse
Customer browses the catalog, filters by category, make, or price range and selects a machine.
Inquire
Sends inquiry with details about their needs. The system automatically enriches the lead with UTM data.
Deal
Baytown team responds within 2 hours. Average deal value: €75,000+.
GTM Tracking & Optimization
Google Tag Manager configuration with custom events for every key action — machine view, inquiry, call, specification download.
- Enhanced e-commerce tracking
- Lead form event tracking
- Cross-domain tracking for 3 domains
- Custom dimensions for machines and categories
- Google Ads conversion optimization
Key Metrics
Organic Traffic
growth in 12 months
Inquiries
from web forms
Avg Deal
deal value
Tech Stack
Results
Inquiries/month
Organic traffic
Avg deal value
Gallery
