How we are different
We count clicks to WhatsApp from your website and ads as enquiries and track them back to the ad they came from, so you know which campaign brings conversations, not just clicks. Conversations do not remain on one phone: in the “Contact Centre” solution at demo.mmm.software, WhatsApp, Viber, email and calls appear in one list alongside the customer’s history, with tickets with deadlines and a live dashboard. We also have a ready-made solution for companies that want WhatsApp conversations stored in customer folders instead of disappearing with an employee’s phone.
What we do in the first month
First, we determine what you need: the WhatsApp Business app on one phone with manual replies, or the WhatsApp Business API, which allows automatic messages, multiple operators and a connection to a CRM system. We register the company’s number and profile: name, logo, description, opening hours, address and product catalogue, if you sell products. We write templates for order confirmations, appointment reminders, offers and post-purchase questions and submit them to WhatsApp for approval; without an approved template, a company cannot message a customer first. We write automatic replies to frequently asked questions and decide where questions that require a person should be routed.
We add the WhatsApp button to your website and ads and set up click tracking as enquiries. You review the profile, templates and replies and approve them before anything goes live. The first send-out takes place within three business days after the templates are approved.
What we do every following month
We write the month’s campaigns for customers who have given consent: a new product, promotion or reminder. You see every message before it is sent. We add to the automatic replies and templates based on what customers ask. We make sure conversations reach a person during business hours and that no one is left without a reply. At the end of the month, you receive a report showing messages sent, delivered and read, conversations started by customers, and how many of them became orders or booked appointments.
What we write in the templates
A template is a message the company sends first, and WhatsApp approves it in advance, so we write it to pass approval the first time and be useful to the customer: an order confirmation with the order number and deadline, an appointment reminder with an option to cancel, a message saying the goods are with the courier, a post-purchase question asking whether everything is alright, and an offer only to people who requested it. Every template includes the customer’s name and one clear next step, while promotional templates are few and infrequent because every unnecessary message can get a number blocked.
What you get
A profile and number registered in your name, approved templates, automatic replies, a catalogue in the conversation, a button on your website and in your ads that is tracked, conversations in one inbox with the customer’s history, and a monthly report by order.
What is not included in the price
Meta’s fees for business messages are paid to Meta according to its Bulgaria pricing. Google or Meta advertising, website or online store development, and changes to your systems are quoted separately.
What we will not do
We will not message people without their consent, buy or collect databases of phone numbers, bypass WhatsApp’s rules with unapproved bulk messages from a personal phone, or hide the opt-out process. We will not promise you a number of orders: we show what each template and campaign has generated and what we are changing.