Services

WhatsApp marketing

WhatsApp marketing for business means WhatsApp Business for your company: approved templates for confirmations, reminders and offers, automatic replies to frequently asked questions, a product catalogue right in the conversation, and all conversations in one inbox alongside Viber, email and phone calls. It is suitable for companies with international customers and for any business whose customers already message them on WhatsApp; the price of our marketing packages is €250-€2,500, based on the offers we actually send (their number and date are shown below the price), while Meta’s fees for business messages are paid separately. Every month, you see how many messages were sent, how many conversations customers started and how many of them became orders or booked appointments.

Author:Калоян КириловDigital Marketing Specialist·Managing editor:Владислав БарковManaging Director· Updated

What you get

  • Approved templates

    WhatsApp-approved confirmations, reminders and offers, allowing the company to message customers first.

  • Automated replies

    Frequently asked questions get an immediate answer, while the rest reach a person.

  • Catalogue in the conversation

    The customer browses products and asks about them without leaving WhatsApp.

  • A button you can count

    A click to WhatsApp from the website or an ad is an enquiry tracked back to the campaign.

  • All conversations in one inbox

    WhatsApp, Viber, email and phone alongside the customer’s history, as in the “Contact Center” solution.

Clients we have worked with

  • Akbari Perfume House
  • Ministry of Innovation and Growth
  • Crypto.bg
  • Pelikan DTM
  • FIX Bulgaria
  • Vakarel
  • MysteryBet
  • Omega Light
  • AGA Transfer
  • KMP Build
  • modernoBG
  • Vida Luxe
  • Avanta
  • Lichtgitter Bulgaria
  • Pintor
  • Baytown Machinery
  • Labimex
  • National Elevator Company
  • Christian Center Sofia
  • ZapaziChas
  • UnitGold
  • Unit.Estate
  • Elite Call Center
  • Camélia Désir
  • Videoto
  • Pro Structura
Portfolio

Brand and marketing

The whole portfolio
instagram.com
Vida Luxe: Facebook and Instagram posts
Aesthetic centre · 2026

Vida Luxe: Facebook and Instagram posts

Aesthetic centre in Ruse: three Facebook and Instagram posts a week, each about a real treatment offered by the centre, with an image generated from a brief, a custom text template and publishing that does not depend on someone being there that day.

Meta Graph APIInstagram Graph APIPython
Price

WhatsApp marketing: how much does it cost?

€250-€2,500

Based on 98 of our quotes as of 14 August 2026

How we are different

We count clicks to WhatsApp from your website and ads as enquiries and track them back to the ad they came from, so you know which campaign brings conversations, not just clicks. Conversations do not remain on one phone: in the “Contact Centre” solution at demo.mmm.software, WhatsApp, Viber, email and calls appear in one list alongside the customer’s history, with tickets with deadlines and a live dashboard. We also have a ready-made solution for companies that want WhatsApp conversations stored in customer folders instead of disappearing with an employee’s phone.

What we do in the first month

First, we determine what you need: the WhatsApp Business app on one phone with manual replies, or the WhatsApp Business API, which allows automatic messages, multiple operators and a connection to a CRM system. We register the company’s number and profile: name, logo, description, opening hours, address and product catalogue, if you sell products. We write templates for order confirmations, appointment reminders, offers and post-purchase questions and submit them to WhatsApp for approval; without an approved template, a company cannot message a customer first. We write automatic replies to frequently asked questions and decide where questions that require a person should be routed.

We add the WhatsApp button to your website and ads and set up click tracking as enquiries. You review the profile, templates and replies and approve them before anything goes live. The first send-out takes place within three business days after the templates are approved.

What we do every following month

We write the month’s campaigns for customers who have given consent: a new product, promotion or reminder. You see every message before it is sent. We add to the automatic replies and templates based on what customers ask. We make sure conversations reach a person during business hours and that no one is left without a reply. At the end of the month, you receive a report showing messages sent, delivered and read, conversations started by customers, and how many of them became orders or booked appointments.

What we write in the templates

A template is a message the company sends first, and WhatsApp approves it in advance, so we write it to pass approval the first time and be useful to the customer: an order confirmation with the order number and deadline, an appointment reminder with an option to cancel, a message saying the goods are with the courier, a post-purchase question asking whether everything is alright, and an offer only to people who requested it. Every template includes the customer’s name and one clear next step, while promotional templates are few and infrequent because every unnecessary message can get a number blocked.

What you get

A profile and number registered in your name, approved templates, automatic replies, a catalogue in the conversation, a button on your website and in your ads that is tracked, conversations in one inbox with the customer’s history, and a monthly report by order.

What is not included in the price

Meta’s fees for business messages are paid to Meta according to its Bulgaria pricing. Google or Meta advertising, website or online store development, and changes to your systems are quoted separately.

What we will not do

We will not message people without their consent, buy or collect databases of phone numbers, bypass WhatsApp’s rules with unapproved bulk messages from a personal phone, or hide the opt-out process. We will not promise you a number of orders: we show what each template and campaign has generated and what we are changing.

How we work

01

You describe the goal

What you want to write to customers, when to send it and how many people will reply.

02

Questions and price range

We ask about your consent records, templates and systems and give you the price; we decide between the app and the API.

03

Written proposal

What we set up, what is a one-off, what is monthly and the exact price.

04

Profile, templates and launch

We register the profile, submit the templates for approval, connect the systems and go live.

05

Campaigns and reporting

Campaigns for customers who have given consent, improved replies and a monthly report by orders.

Frequently asked questions

WhatsApp marketing: €250-€2,500. The exact price is included in the written proposal.

It depends on the scope, which we set out in the proposal. For comparison, here are examples from our portfolio: Vida Luxe: monthly, since 09.2026, Akbari Perfume House: campaigns from 10.2025, monthly management from 09.2026.

If you wish, we can maintain the project for €100-€350 per month. We specify what maintenance includes in the quote.

Yes. Conversations are added to the customer’s history, as shown by the “Contact Center” solution, while order confirmations can be sent only from the shop. If your system has an API, we can connect that too.

For one phone and manual replies, the free WhatsApp Business app is enough. For automated messages, approved templates, multiple operators and a CRM integration, you need the API. We’ll tell you which one you need in the first call, before preparing the offer.

The company can start a conversation only with a WhatsApp-approved template and only with a customer who has given consent. Once the customer replies, you can write to them freely during the following day. That is why we write the templates and submit them for approval in the very first month.

Meta charges for business conversations according to its Bulgaria tariff, and the bill is in your company’s name. Our price covers the setup, templates, campaigns, replies and reporting, and appears as a separate line in the offer.

Yes. Conversations can be added to the customer’s history in your CRM system or exported to customer folders, so the company-not the phone-keeps a record of what was said to the customer.

The automated reply answers frequently asked questions immediately. The rest go to a member of your team in a shared inbox, with the customer’s history next to the message. If you prefer, we can reply during agreed hours; this is a separate line in the offer.

It depends on where your customers message you today. For international customers and B2B, it’s most often WhatsApp; for retail customers in Bulgaria, Viber. Both channels can run together in one inbox, so you don’t have to choose.

The setup is a one-time service. Campaigns and replies are a monthly service with a minimum term stated in the offer, after which you continue month to month. The profile, number and templates remain yours.

What do you want us to build?

You describe the project, we come back with questions and a price range, then a demo and a written proposal.