The Challenge
Camélia Désir is a new lingerie brand from Sofia with no online store or visual identity. Everything had to be built from scratch — logo, branding, Shopify store, and marketing strategy.
The Solution
We created a complete brand identity with an elegant logo, color palette, and typography. We built a Shopify store with product photography, email automation via Klaviyo, and a launch marketing campaign.
Brand Identity
We built the brand from scratch — from logo to packaging. Every element communicates luxury and elegance.
Logo & Visual Identity
Elegant camellia logo combining luxury and femininity. Color palette of dark burgundy, gold, and cream that emphasizes premium positioning.
Typography & Style
Serif fonts for headings, sans-serif for body text. Product photography is styled with soft lighting and neutral backgrounds for a fashion-first feel.
Packaging & Unboxing
Packaging design with woven ribbon, personalized thank-you card, and branded tissue paper. Every detail reinforces the luxury experience.
Shopify Store
Customized Shopify store with a custom theme optimized for conversions. Product pages with luxury feel — zoom, video, size guide, and social proof.
- Custom theme with brand colors
- Fast single-step checkout
- Size guide with visual tables
- Product videos and 360° photos
- Instagram feed integration
Marketing Strategy
Multi-channel strategy focused on Instagram audience and retention through email.
Meta Ads & Instagram
Targeted campaigns with UGC content and influencer collaborations. Lookalike audiences from 15,000+ organic followers.
Klaviyo Email Automation
Welcome series, abandoned cart, post-purchase, and VIP segments. 42% open rate and 8.5% click rate — far above industry average.
Influencer Marketing
Micro-influencers (5-50K followers) with authentic content. 12 active partnerships generating 30% of sales.
Email Automation
Klaviyo flows running 24/7 — from welcome series to win-back campaigns.
Open Rate
Click Rate
Revenue from Email
Automation ROI
Technologies & Tools
Results
Followers
ROAS
Sales
Gallery
