Case Study

Corporate Website for a Construction Company

How a modern website with project portfolio, construction calculator, and SEO strategy brought 180% more inquiries to a leading construction company.

The Challenge

BuildMaster is a construction company with 20 years of experience in residential and commercial construction. Despite an excellent industry reputation, their online presence was dismal — an old WordPress site from 2015 that hadn't been updated in years.

  • The site wasn't responsive — unusable on mobile, where 70% of visitors came from
  • No portfolio of completed projects — prospects couldn't see work quality
  • No contact form or calculator — phone was the only contact method
  • Zero SEO — the site didn't rank for any relevant keyword
  • 8+ second load time — 40% of visitors left before the site loaded

The goal: a modern corporate website that demonstrates professionalism, generates leads, and ranks well in Google for construction services in Bulgaria.

Our Solution

Interactive Portfolio

We created an impressive portfolio with 50+ completed projects. Each project had its own page with before/after sliders, photo galleries, and detailed descriptions. Visitors spent an average of 4.5 minutes in the portfolio section.

Construction Calculator

Interactive calculator for estimated construction costs. Users select type, area, floors, location, and finish level. It became the most effective lead magnet — 35% of visitors used it, 18% left contact details.

SEO Optimization

We created an SEO strategy focused on local searches with dedicated service pages, Google Business Profile optimization, and blog content targeting high-volume informational queries.

Technology Stack

Frontend: Next.js 14, Tailwind CSS, Framer Motion

CMS: Headless CMS

Performance: 95+ Lighthouse score

Analytics: GA4, heatmaps

Results

+180%
increase in inquiries
0.9s
load time (from 8s)
Top 5
Google ranking for target keywords

The calculator alone generated 40+ leads per month. Bounce rate dropped from 65% to 28%, and average time on site grew from 45 seconds to 4.5 minutes.

"The new website is the best investment we made this year. Clients come to meetings already convinced — they've seen our portfolio, used the calculator, and know what we do. The sales process was cut in half."

Krasimir Todorov, Sales Director at BuildMaster

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