Online Auto Parts Store — From 0 to 500 Orders/Month
How we built an ecommerce platform with 50,000+ products, intelligent VIN search, and SEO strategy that delivered +300% organic traffic in 6 months.
The Challenge
AutoParts.bg is a family business with 15 years in auto parts trade. They had a physical store in Sofia but their online presence was limited to an outdated brochure website.
- A catalog of 50,000+ parts needed to be easily searchable by specific vehicle
- Parts compatibility data came in different formats from 8 suppliers
- Complex pricing with different brands, discounts, and dynamic supplier prices
- Real-time inventory sync with suppliers was required
- Fierce online competition from Autodoc and Motointegrator
- Customers frequently ordered wrong parts, generating return losses
Key requirement: VIN code search. If a customer enters their vehicle's VIN, the system should show only compatible parts, reducing wrong orders and increasing conversion.
Our Solution
We built a custom ecommerce platform focused on the automotive industry — VIN decoding, intelligent catalog system, and aggressive SEO strategy.
VIN Decoder & Smart Search
We integrated a VIN decoding service that extracts make, model, year, engine type, and trim from the 17-character VIN. The system then filters the catalog to show only compatible parts. Elasticsearch powered fast search across 50,000+ products with fuzzy matching for part numbers and OEM codes.
Multi-Supplier Integration
Connected 8 suppliers via REST API, SOAP, CSV, and FTP. Prices and availability synced every 30 minutes. On order, the system auto-selects the supplier with the best combination of price, availability, and delivery time.
SEO Architecture
We created an SEO strategy focused on long-tail keywords. For every vehicle + part category combination, we generated a unique landing page with optimized metadata and Product schema. This created thousands of indexable pages driving massive organic traffic.
Technology Stack
Backend: C# .NET 8, PostgreSQL
Search: Elasticsearch
Frontend: Next.js 14, SSR for SEO
Cache: Redis
Results
VIN search users had 4x higher conversion. Wrong orders dropped from 12% to 1.8%. By month 6, AutoParts.bg ranked top 3 for 500+ long-tail auto parts keywords in Bulgaria.
"We didn't expect such rapid growth. VIN search is magical — customers say for the first time they find the right part on the first try. SEO traffic grows every month without paying for ads. Saitami understood our business better than we did."
Stoyan Marinov, Owner of AutoParts.bg
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