Google Ads — Popovo
Set-up and management of Google Ads campaigns with tracking for calls, forms and won deals.
We manage Google Ads campaigns — structure, keywords, ad copy and budget. We track not only clicks, but also calls and submitted forms, and, when a CRM system is connected, won deals as well. You pay the advertising budget directly to Google, separately from our work.
We work from Sofia with clients across the country — remotely, and on-site when the project requires it.
Based on 98 of our quotes as of 14 August 2026
What you get
- Search advertising
Ads targeting the words people use to search for your service.
- Tracking enquiries
Submitted forms and calls are tracked with Google Tag Manager, as with Dobrite Hamali.
- Deals are sent back to Google
Won deals from the CRM system are sent to Google Ads as conversions.
- The account is yours
The advertising account is in your name, and you can see every expense.
- Monthly report
Spend, enquiries, cost per enquiry and what we will change next month.
How we work
- 1Describe your business
What you sell, which cities you serve and how much a customer is worth to you.
- 2Review and price range
We review the account, if you have one, and tell you our management fee.
- 3Written proposal
Campaigns, monthly management fee and recommended advertising budget.
- 4Set-up and tracking
We set up the campaigns and tracking for forms and calls.
- 5Every month
We stop what is not generating enquiries and report the results.
Questions and answers
How much does it cost?
€250–€2,500. The exact price is stated in the written quote.
How long does it take?
It depends on the scope—we’ll include it in the quote.
Who owns the advertising account?
Yours. The Google Ads account and payments to Google are in your name, while we work with the access you give us.
What happens after launch?
If you wish, we can maintain the project for €100–€350 per month. We specify what maintenance includes in the quote.
Can you connect the ads to my CRM system?
Yes. We send won deals from your CRM to Google Ads so the campaign can be optimised for sales, not clicks.
What should the advertising budget be?
It depends on the service and the cost per click in search. We recommend a budget in the proposal after reviewing the keywords.
Google or Facebook ads?
Google shows ads to people who are already searching for the service. Facebook and Instagram show ads based on interests and are suitable for products that look good in photos or video.
