Real Estate Software — a CRM for an Agency That Loses No Deals
Real estate software from Saitami is a CRM and operations system built for how a Bulgarian estate agency actually runs — listings, buyer leads, viewings, exclusives, commissions and portal publishing in one place. Instead of properties in Excel, contacts in Viber and photos across ten folders, you get a single core that matches the right buyer to the right property, pushes listings to imot.bg, imoti.net and your site in one action, and shows the owner which broker produces what. We build the system custom on a CRM core, integrate it with portals and accounting, and roll it out in phases. Prices fixed in EUR, no per-broker subscription.
Why an estate agency loses money without a CRM
An estate agency sells information and trust. When property and client data live in brokers' heads and personal phones, every deal is at risk. These are the operational realities we fix before writing code.
- ✓Properties and clients in separate files — the portfolio is in one spreadsheet, buyers in another, photos on Google Drive; nobody can quickly say which buyer fits a new listing.
- ✓Portal publishing — manual and piecemeal — the same listing is entered separately on imot.bg, imoti.net, OLX and the site; a price changes in one place and is forgotten in three.
- ✓Commission disputes between brokers — who brought the buyer, who listed the property, who ran the viewing — without a recorded process every conflict is word against word.
- ✓Viewings with no trail — scheduled viewings sit in the broker's personal calendar; if the client does not pick up or the broker leaves, the contact is lost without trace.
- ✓Expired exclusives — exclusive contracts have a term; nobody tracks when they lapse, the agency works on a property that is no longer its own.
- ✓A broker leaves and takes the clients — when portfolio and contacts live on a personal phone, a departing broker walks out with half the agency pipeline.
- ✓The owner cannot see the pipeline — how many active deals, at what stage, which broker is behind — the answer is "I will ask", not a report on screen.
What we deliver in the real estate CRM
Each property with location, area, floor, price, status, photos, documents and owner. Filters by district, type, budget; flagging of exclusives and terms.
A buyer profile — budget, district, type, urgency. The system automatically suggests which new properties fit which client and vice versa.
One listing goes to imot.bg, imoti.net, OLX and your site. A price or status change syncs everywhere, with no manual duplication.
Viewing scheduling, SMS and email reminders to the client, a post-viewing report, the full history of every buyer contact.
Each deal records the listing broker, the buyer broker, the commission percentage and the split between them — no disputes.
Active deals by stage, turnover per broker, viewing-to-deal conversion, expiring exclusives — all on one screen.
How we deliver a CRM for an estate agency
An estate agency works every day — we cannot stop it. So we split the rollout into 4 phases, each with tangible value, and start with the catalogue and buyers.
1. Deal-flow analysis
We sit down with brokers and the owner. We document the real path of one deal — from listing a property, through a viewing, an offer, negotiation, to the notary and commission. We describe the portals you publish on and your accounting software. Output: a prioritised plan and a fixed EUR quote.
2. Catalogue, buyers and matching in 4-5 weeks
We ship the first working module — property catalogue, buyer profiles and automatic matching. Brokers start working inside the system daily from month one.
3. Portal and accounting integration
We connect the CRM to portals for one-action publishing, to your site and to accounting for commission invoicing. Where the standard falls short, we write custom software. For the core itself see CRM system.
4. Training, commissions and support
We train brokers and the owner on real properties, not a sandbox. We ship the commission and split module and stay on monthly support with a fixed SLA — same-business-day response in Bulgarian working hours.
Pricing and timeline for real estate software
Monthly support from €250, no per-broker fee — hire a new agent and the price does not rise. Hosting €40-€120 per month. Code and data stay yours. See also CRM system for the bigger picture.
Frequently asked questions
How much does real estate software cost?
Phase 1 — property catalogue, buyer profiles, viewings and automatic matching — starts from €5,500. A full CRM with portal publishing, site integration, a commission module and an owner dashboard is €12,000-€28,000 depending on agency size. Monthly support from €250, with no per-broker licence.
Does it publish automatically to imot.bg and imoti.net?
Yes. We build the connection to the portals your agency uses — one listing in the CRM goes to the selected portals at once, with photos and description. A price or status change syncs. The exact scope depends on what API or import each portal offers; we confirm it during analysis.
Can it settle commission disputes between brokers?
Yes. Each deal records which broker listed the property, who brought the buyer and who ran the viewing. The commission percentage and the split between brokers are fixed when the deal starts, not after the notary. This removes the most common internal conflict in an estate agency.
What happens if a broker leaves the agency?
The portfolio, buyers and contact history live in the CRM, not on the broker's personal phone. When a broker leaves, properties and active deals are reassigned and the agency keeps its pipeline. Access is role-based — a broker sees their own, the owner sees everything.
Why a custom CRM instead of an off-the-shelf real estate product?
Off-the-shelf real estate CRMs are often expensive per broker on subscription and miss Bulgarian specifics — the specific portals, the way commission is split, the link to local accounting. A custom CRM on a proven core is a one-off cost, fits your process exactly and grows with the agency with no per-agent fee.
Ready for a CRM that loses no deals?
Send a short brief — how many brokers you have, how many active listings, which portals you publish on and the three most painful points today. Within 5 business days you get a phased plan with real EUR pricing.
Book a consultation →Related services: CRM system · custom software