What we learned while building
systems for business.
Practical articles on ERP and CRM, custom software, online stores, apps and marketing, with prices, timelines and examples from real projects.
How to Choose a Marketing Agency in Bulgaria
Practical criteria for choosing a digital marketing agency: services, experience, advertising, SEO, content, reporting, contract and price.
How Digital Marketing Increases Your Customer Base
Find out how Google Ads, SEO, Facebook and Instagram attract new customers and how to measure which campaigns generate real enquiries and sales.
How to Choose a Digital Advertising Partner
A practical way to compare Google Ads, Facebook and Instagram agencies, review their reports, and choose a budget and working model.
How an AI Chatbot Increases Sales with 24/7 Support
Learn how an AI chatbot answers customers, hands complex cases over to your team, and shows which conversations lead to enquiries and deals.
How to Choose a Marketing Agency in Bulgaria
Practical criteria for choosing a marketing agency: services, results, proposals, due diligence, and the difference between digital, online and traditional marketing.
Social Media Management: From Posts to Sales
Learn what social media management involves, how campaigns are planned, and how Facebook and Instagram drive measurable sales.
Digital Presence and Sales Through Social Media
Find out what digital presence includes, when you need content and advertising, and how social media connects to sales.
How to Target the Right Audience on Instagram
Learn how to choose an audience on Instagram, test your targeting and measure which ads generate real enquiries and sales.
What to Expect from a Digital Agency in Bulgaria
Find out how to choose a digital agency, what services to expect, and how to measure SEO, Google Ads, Facebook advertising, and content.
Marketing Agency or In-House Team in Bulgaria?
Compare a marketing agency and an in-house team by cost, control, expertise and results to choose the right approach for your business.
Email Marketing for Businesses: How to Plan a Successful Campaign
Learn how to plan an email campaign, build segments, write automated sequences and measure actual sales.
What to Expect from a Digital Marketing Agency
Find out how the agency plans Google and Meta campaigns, measures sales and reports on your budget-with no vague promises or hidden terms.
