CRM for Real Estate — Listings, Viewings & Deals in One Place
A real estate CRM that unifies the listings catalogue, offer pipeline, viewings calendar, brokerage contracts and commissions. Built for brokers who match buyers to properties in minutes, not days, and keep portal listings in sync without double entry.
What the real estate CRM includes
Broker software for agency reality — exclusives, co-brokerage, commission splits, and the portals brokers actually use.
Listings catalogue — sale and rent
Unified base for apartments, houses, plots, offices and shops, with sale/rent split, exclusive flag and price history.
Photos, 360° tour and floor plan
Galleries up to 60 photos, 360° tours, floor plans and videos. Automatic agency watermark on upload.
Buyer-to-property matching
Buyer profiles (area, budget, bedrooms, floor, parking) match against listings and notify the broker the moment a fit appears.
Offers and viewings calendar
Pipeline from enquiry to viewing to deposit to notary. Shared calendar with SMS reminders for owner and buyer.
Brokerage contracts and commissions
Exclusive and non-exclusive contracts from templates, auto-calculated commissions and split between brokers and franchise.
Portal sync — imot.bg, OLX, alo.bg
REST API publishes listings to imot.bg, OLX, alo.bg and Bazar.bg from one click. Price or status changes propagate within five minutes.
Broker personal pages
SEO-friendly public profiles — photo, listings, reviews and contact form. Unique URL per broker, ready for business cards.
Broker mobile app
iOS and Android — add a property with phone photos, log calls, capture viewing notes and sign reservations on the spot.
MLS exchange and co-brokerage
Share listings with partner agencies under split rules. Audit trail of which broker brought the buyer for transparent settlement.
Who this real estate CRM is for
Three agency types where generic CRMs fail — because of local-market specifics, portals and new-build sales flows.
Boutique agencies (5–20 brokers)
A strong local brand focused on exclusives and the premium segment. You need a CRM that mirrors your process — custom branding layers, per-broker profiles and bespoke reports for the owner.
Networks and franchises
Dozens of offices and co-brokerage across franchisees. The CRM segments data by office but enables MLS exchange with explicit split rules — no renegotiation per deal about who gets what.
Developers (new builds)
You sell 40–300 apartments across phased complexes — floor-by-floor unit board, dynamic price list, reservation contracts and mortgage-advisor referrals for fast closings.
How we build it — stack and integrations
A default stack proven across deployments. Code, database and image storage belong to you — no vendor lock-in, no per-listing fees.
Technology stack
Database: PostgreSQL with PostGIS for geo-search by area and polygons.
Image pipeline: Sharp plus S3 storage, auto resize, watermark and WebP.
Web and map: Next.js 15 with Leaflet or Mapbox GL — interactive map with price heatmap.
Mobile: React Native iOS and Android, offline-first for on-site viewings.
Built-in integrations
Portals: imot.bg, OLX, alo.bg, Bazar.bg and Idealista — REST publishing.
Notifications: Email, SMS and Viber for buyers and owners.
Documents: Electronic signature on brokerage contracts and reservations.
Finance: Accounting export, mortgage referrals and Stripe for deposits.
Why Saitami for real estate CRM
Three numbers from real agency deployments.
Faster buyer-to-property match
Auto-match by area, budget and bedrooms — the broker gets a notification in minutes, not after scrolling 200 listings.
Duplicate listings after portal sync
One source of truth — a single listing in the CRM, auto-distributed to imot.bg, OLX and alo.bg.
Starting investment
Fixed-price MVP — catalogue, matching, offers and portal sync. No per-broker, no per-listing fees.
Frequently Asked Questions
Can the CRM publish automatically to imot.bg and OLX?
Yes — it is standard. A single listing in the CRM is pushed via REST API to imot.bg, OLX, alo.bg and Bazar.bg at once. Price, photo or status changes (reserved, sold) propagate to every portal within five minutes. You also get a report of views and enquiries per portal, so promotion budget is allocated based on data, not guesswork.
Does it route leads between brokers?
Yes — with rules you define. Leads from the site, portals and phone calls are routed by area, property type, on-duty rotation (round-robin) or highest personal resolve rate. The CRM also tracks time-to-first-response — if a broker does not pick up within 30 minutes, the lead is rebalanced. Owners see a real-time load heatmap.
Is there a mobile app for brokers on the road?
Yes — a React Native app for iOS and Android. The broker adds a property from the phone during a visit — photos, description, GPS coordinates and documents. There is click-to-call, templated email, viewing notes and electronic signature on a reservation contract on-site. It works offline and syncs when back in coverage.
How much does a real estate CRM cost?
The MVP starts at €4,400 one-off — catalogue, buyer-to-property matching, offers, viewings and imot.bg sync, live in five to seven weeks. A full real estate CRM with mobile app, MLS exchange, e-signature and new-build unit board is €8,500–€16,000. Pricing is fixed after discovery and includes training and three months of support.
Ready for a real estate CRM your brokers actually use?
A free 30-minute call — we review the flow from listing to notary, find where deals leak and propose scope and timeline. Related pages: ERP system for construction, Software for real estate agencies, CRM system development and API integrations.
Book a demo →