CRM System for Sales — Pipeline, Lead Scoring & Forecasting
Custom CRM system for sales that replaces spreadsheets and generic SaaS with a real pipeline, automated follow-up sequences and reliable forecasting. Built for B2B teams, field reps and SaaS companies that want owned data, fast integrations and visible results inside the first 90 days.
What the sales CRM includes
Pipeline software shaped around real selling motions — every module removes manual work that hides deals.
Pipeline with stages
Drag-and-drop funnel: lead, qualified, quote, negotiation, won/lost — with probability and expected close date.
Lead scoring
Automatic scoring by industry, revenue and email/site behaviour. Buy-ready leads surface at the top of the queue.
Automated follow-up
Email, SMS, WhatsApp and Viber sequences with conditional branches — no lead waits more than 24 hours.
Sales forecasting
Weighted-pipeline forecasts using historical win-rate and seasonality. Monthly and quarterly views for managers.
Reports by rep, period and product
Lead-to-deal conversion, average order value, sales-cycle length, rep activity, top-selling products.
Calls and emails on the contact
Every call, email and WhatsApp message is logged on the contact automatically — no copy-paste, no lost context.
Mobile app for field reps
React Native iOS and Android app — visits, orders, quotes and on-site photos offline, sync when back in coverage.
PBX integration
Asterisk, 3CX or cloud PBX — pop-up on inbound calls, call recording and click-to-call from the CRM.
Who this sales CRM is for
Sales force automation for three team types where off-the-shelf CRMs underperform — too expensive, too generic, or unable to support an offline rep.
B2B sales teams
Long cycles, multiple stakeholders, quotes with versions. You need an account-based view, not a flat lead list. The CRM tracks several contacts and roles per company and remembers what was said in meeting three.
FMCG field sales reps
Seven-to-ten store visits per day, on-site orders, stock and POS material photos. Generic CRMs break without 4G. Our mobile app works offline and pushes orders into the ERP the moment the rep is back online.
SaaS and consulting agencies
Inbound leads from the site, demo bookings, long nurture sequences and MRR forecasts. You need a CRM that talks to Stripe, Calendly and the product log — so PQLs show up next to MQLs, not in a separate tool.
How we build the CRM — stack and integrations
No vendor lock-in, no per-seat fees. Code, database and hosting belong to you. The default stack is proven across dozens of EU deployments.
Technology stack
Database: PostgreSQL — stable, ACID-compliant, full-text search.
Backend: Node.js / NestJS REST API with OpenAPI docs and role-based access.
Web client: React with Next.js 15 — fast pipeline UI with keyboard shortcuts.
Mobile: React Native iOS and Android with offline-first sync and push notifications.
Built-in integrations
Email: Gmail and Outlook — two-way sync, every email visible on the contact.
Telephony: Asterisk PBX, 3CX, cloud PBX — pop-up, recording, missed-call report.
Messengers: WhatsApp Business API and Viber Business — messaging from the contact view.
Channels and ERP: eMAG, Speedy, Econt, accounting software and custom ERP — leads turn into orders without manual transfer.
Why Saitami for a sales CRM
Three numbers from real deployments — not marketing claims.
Lead-to-deal conversion
Lead scoring and automated follow-up catch deals that would otherwise leak in the inbox queue.
Time on admin tasks
Automatic logging of emails, calls and quotes — reps work on customers, not spreadsheets.
Starting investment
Fixed-price MVP — pipeline, contacts, email integration and core reports. No per-seat fees.
Frequently Asked Questions
How does a custom CRM differ from Salesforce or HubSpot?
A custom CRM is owned — code, database and hosting. Salesforce and HubSpot charge €60–€150 per user per month and cap contacts, emails and automations. For ten reps over three years that is €20,000–€40,000 in subscriptions. A custom CRM from €4,800 pays back inside twelve months and matches your exact sales process.
Can the CRM automate follow-up emails?
Yes — it is standard. You configure a sequence (for example three emails on day two, five and twelve) with conditional branches: if the lead opens, one path; if they reply, the sequence stops and a task is assigned. Email, SMS, WhatsApp and Viber are supported, with personalisation by name, company and site behaviour.
Is there a mobile app for field sales reps?
Yes — a React Native app for iOS and Android, designed offline-first. The rep downloads a route, store list and stock data in the morning; through the day they capture orders, photos and notes with no internet. When back in coverage the app syncs with the CRM and ERP automatically. GPS check-in and digital signatures are included.
How much does a CRM system for sales cost?
The starter package is from €4,800 one-off — pipeline, contacts, email and core reports, live in four to six weeks. A full sales force automation build with lead scoring, mobile app, PBX and eMAG integrations runs €9,000–€18,000. Pricing is fixed after discovery, not hourly, and includes team training and three months of post-launch support.
Ready for a CRM your team actually uses?
A free 30-minute call — we review your current sales process, locate where deals leak and propose concrete scope and timeline. No slides, no obligation. See related pages: ERP system for trade, CRM for service companies, CRM system development and API integrations.
Book a free consultation →