Deyan Stoev is a wedding photographer in Varna. He photographs weddings in Varna, along the Black Sea coast and throughout Bulgaria, and works with a second photographer for larger weddings. In addition to weddings, he shoots portraits, family sessions and boudoir photography. He has worked independently since 2011, photographed his first wedding in 2006, and his team consists of three photographers.
The old website was built on WordPress. The wedding stories were available at 41 URLs in Bulgarian and English, the enquiry form sent everything through and genuine enquiries disappeared into spam, while the photos, which are the photographer's entire work, were at 1 846 URLs that had to be preserved.
The new website has 60 pages in Bulgarian and English: home, portfolio, about me, prices, gallery, contact, training and a page for each of the 21 galleries in both languages. Each gallery tells the complete story of one wedding or photo session: the photographer's text and every photo from the day, from 7 to 142 in a single gallery. Photos open full-screen and can be viewed with the arrow keys, keyboard controls or swiping. The portfolio brings together 295 selected shots with filters.
The prices are transparent. Three packages for the full wedding day have final prices: 1300 euro with one photographer for 9 hours, 1600 euro with two photographers for 10 hours, and 1800 euro with two photographers, 10 hours and a luxury 25 by 25 cm album. Portraits and family sessions cost 200 euro per hour. Below the packages is a questions-and-answers block about pricing, the number of photos and shooting hours, based only on what the website already says.
The enquiry form is built to prevent spam: a hidden field, a minimum completion time, link limits and a signed token. Every enquiry is saved to a file, including those the system identifies as spam, so nothing disappears before it is seen. The enquiry reaches the photographer's inbox with a direct reply to the visitor.
The photographer changes everything himself from a custom editor. He logs in with a link sent by email, with no password: the link is valid for 15 minutes and can be opened once, while the session lasts 30 days. From the editor, he can change the text on every page in both languages, the Google title and description, photos, the portfolio, galleries and contact details, and read enquiries. Uploaded photos are resized automatically and saved in WebP in two sizes, while every save preserves the previous version of the content.
The old URLs were not lost. 103 page URLs and 7 groups of URLs from the old WordPress site redirect to the new pages, while each of the 1 846 old photo URLs leads to the photo that replaced it, including the sizes that WordPress generated automatically.
After launch, on 11 November 2026, we also added a section for Google and AI assistants: structured data on each of the 60 pages, an llms.txt file, a sitemap with dates and all 3 784 photos, and descriptions of the photos in the portfolio. In the structured data on every page and in llms.txt, the website is identified as built by Saitami.bg.
The pages are ready HTML, which the editor rewrites on every save, so the website is fast and there is no WordPress to update.