The Challenge
Dobrite Hamali is a moving company that relied only on referrals. They wanted online presence with a price calculator and Google Ads campaign that generates calls every day.
The Solution
We created a website with online moving price calculator, call tracking integration, and Google Ads campaign with 5x ROAS. The result β from 0 to 15+ calls per day from the internet.
Price Calculator
Instant Estimate Calculator
Instead of waiting for a callback, customers get an estimate instantly. The calculator factors in moving type, distance, floor, and additional services.
Result: 3.5x more inquiries from the calculator compared to a standard contact form.
Why It Works
Online Calculator
Customers get an estimate in seconds β no waiting for a callback. This builds trust and boosts conversions.
Fast Response
Every inquiry is handled within 15 minutes. Automatic team notifications on each new request.
Targeted Ads
Google Ads campaigns optimized for calls and forms. Geo-targeting only for Sofia and surroundings.
Mobile-first Design
78% of traffic comes from mobile devices. The site is designed mobile-first with click-to-call buttons.
Google Ads Optimization
Before and after our optimization β the numbers speak for themselves.
Cost per Lead
Conversion Rate
Calls/month
Call Tracking & Analysis
Every call is tracked β we know exactly which ad brought the customer and what happened on the phone.
- Dynamic phone numbers for each ad channel
- Call recording and quality analysis
- Automatic call attribution to Google Ads campaigns
- Real-time call dashboard
calls per month
visitor to call conversion
Tech Stack
Results
Conversion rate
Calls/month
Cost per lead
Gallery
