Facebook and Instagram advertising for stores and local businesses: audiences, visuals, server-side tracking and a monthly report based on enquiries and revenue, not clicks.
Facebook and Instagram advertising is the paid display of your offer to people Meta selects based on how similar they are to your customers: for an online store that sells a product, and for a local business that wants enquiries. Management costs €250-€2,500 according to our measured offers (the number of offers and the date are shown below the price), with the monthly fee at the lower end of the range; the advertising budget is separate and you pay it directly to Meta from your advertising account. Every month, you receive a report showing spend, enquiries or sales, the cost per enquiry and what we will change the following month.
We work from Sofia with clients across Bulgaria: remotely, and on site when the project requires it.
Based on 98 of our quotes as of 14 August 2026
A Pixel and Conversions API that track enquiries and purchases from the browser and the server, without duplication.
By interests, website visitors and people similar to your customers; you see the estimated reach from Meta.
Six to eight ads using your photos or a scene with the real product; the offer written exactly on the image.
The ad account, page and payments to Meta are in your name.
Spend, enquiries, cost per enquiry and what we move; then every month.
Aesthetic centre in Ruse: three Facebook and Instagram posts a week, each about a real treatment offered by the centre, with an image generated from a brief, a custom text template and publishing that does not depend on someone being there that day.
Performance advertising for a perfume brand: over 70 Meta ad creatives, campaigns by season and fragrance, a product catalogue built from store data, server-side tracking, and weekly analysis based on revenue, not clicks.
What you sell, who you sell to and what you expect from the advertising: sales or enquiries.
We review the account, if you have one, and tell you the management fee and recommended budget.
Campaigns, audiences, monthly management fee and budget paid to Meta in one document.
Pixel, form, creatives for approval and launch within three working days after access is provided.
Weekly review, budget reallocation on day fourteen, a report on day thirty and every month thereafter.
Facebook and Instagram advertising in Botevgrad: €250-€2,500. The exact price is included in the written proposal.
It depends on the scope, which we set out in the proposal. For comparison, here are examples from our portfolio: Vida Luxe: monthly, since 09.2026, Akbari Perfume House: campaigns from 10.2025, monthly management from 09.2026.
Yours. The Meta business profile, ad account, pixel, catalogue and payments are in your name, and we work with the access you grant us. When other people also work in the account, we read the account activity log before drawing any conclusion.
If you wish, we can maintain the project for €100-€350 per month. We specify what maintenance includes in the quote.
You set the budget and pay it to Meta. We recommend a budget at least equal to the management fee, preferably twice as much, so there are enough enquiries for the campaign to learn from. We record the exact amount and its allocation across campaigns in the proposal.
Separately. Each channel has its own monthly management fee and its own budget, which you pay to the respective platform. One proposal for Facebook and Instagram covers both channels and, when needed, more than one market.
Advertising does not depend on your page followers. Meta shows your ad to people based on their interests, visits to your website and similarity to people who already buy or message you, and learns from their responses: it shows the ad to more people who resemble those who responded. Before launch, you see how many people each audience reaches.
Before launch, we provide an estimate based on Meta's reach figures and the cost per enquiry in our campaigns. This is an estimate, not a promise: we send you the real figures on day fourteen and move the budget to the audience with the lower cost per enquiry.
A short report on day fourteen and a full report on day thirty: spend, enquiries or sales, cost per enquiry, by campaign and by visual, and what we are changing. For a store, we also review revenue from orders for the same week, and, when a CRM system is connected, the deals won.
At least three months, because Meta learns during the first few weeks and the first meaningful review is after seven days, not the next day. After the third month, the service continues on a month-to-month basis. No setup fee and no percentage of the budget.
First, we check the tracking, because advertising often works while the measurement does not. Then we change the audience, visuals or offer and move the budget. If, after a test with working tracking, the channel does not bring customers, we tell you to stop instead of spending your budget: this is what we recommended to Vida Luxe when we told them to stop a Google test.
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