Aesthetic centre in Ruse: three Facebook and Instagram posts a week, each about a real treatment offered by the centre, with an image generated from a brief, a custom text template and publishing that does not depend on someone being there that day.
The owner wanted the centre to stay active on Facebook and Instagram every week without hiring someone or having to come up with post ideas herself. Client photos cannot be used, stock images look like every other salon’s, and generated images with Cyrillic text come out with the wrong letters. Instagram also has no scheduling: someone has to press the button on the day.
A monthly calendar tied to the actual treatments, an image generated from a brief for every post and a custom template that draws all the text itself. The client approves the entire month from one page. Facebook is scheduled natively, Instagram is published by our module on our server, and two monitors report if something stops or if the posts are running out.
On the left is what comes out of the AI model: photography only, without a single letter. On the right is the finished post: the wordmark, quoted headline, subheadline, gold button and “Ruse” are drawn onto the image by our template. This keeps the Cyrillic consistently correct, and every post can be fixed in seconds without regenerating the image.
Six steps every month. The client is the one who says “yes”.
Dates, treatment, headline, copy, hashtags and image brief for the entire month at once. We check which treatments ran the previous month so they are not repeated.
An AI model generates the photograph from the brief: lighting, shot, person and mood. No text and no logo.
Our template adds the wordmark, headline, subheadline and button to the image in one of five layouts.
The client sees the entire month on one page and says “yes”, or tells us what to change. We do not publish without a “yes”.
The posts are scheduled natively all at once; nothing on our side needs to be live on the day.
The API has no scheduling, so our module checks every ten minutes and publishes when the time comes. A post that is more than 36 hours late is skipped rather than appearing days late.
September ran with one layout. From October, there are five: full-frame image with text below, panel and image, image above panel, a light version on ivory, and an image in a gold frame with a card. The same wordmark, the same font and the same gold button make the post recognisable from a distance, while no two adjacent posts in the profile ever look alike.
The publishing module reports to two monitors on every tick. The first stays silent if the module has stopped, and that silence is the signal. The second lights up red when fewer than four approved posts remain — roughly a week before the profile falls silent — signalling that it is time to create next month’s calendar.
Vida Luxe is an aesthetic centre in Ruse whose website we built in 2025. In the summer of 2026, the owner wanted the centre to maintain a regular presence on Facebook and Instagram without hiring someone for it or having to think up new posts every week.
We built it as a system, not as a “we’ll put something out”. Every month, we create a calendar: three posts a week, on Monday, Wednesday and Friday at 11:20, each tied to a specific device or treatment the centre actually offers: laser hair removal with Elysion Pro, NuEra Tight radiofrequency, Dr. Platon cold plasma, Expert Cleanse PRO cleansing, and Skeyndor and Gigi treatments and cosmetics. The copy uses the formal “you”, and is short and honest: it says who the treatment is for, what it does and what it does not promise.
The images are generated by an AI model from a brief written for each post: lighting, shot, person and mood. The model never writes text, however. Every letter on the image is drawn by our own template because generated Cyrillic breaks. The template is locked: the same wordmark, the same headline font, the same gold “Book an appointment” button and “Ruse” on every post. From October, there are five layouts, so no two adjacent posts in the profile look alike while the brand remains consistent.
The client approves the entire month from one page: the date, image, copy and hashtags for every post. Nothing goes live without an explicit “yes”. Once approved, Facebook posts are scheduled natively, while Instagram, which has no scheduling in its API, is handled by our publishing module on our server: every ten minutes, it checks what is due and uploads it. Two monitors protect the process: one raises an alarm if the module stops, and the other when fewer than four approved posts remain — roughly a week before the profile falls silent.
September 2026: 13 of 13 posts went out on their scheduled day and time, simultaneously on both channels. Before that, we had also tested Google Ads for the centre: the ads reached the top positions but generated no calls, so we recommended stopping after the test instead of spending the client’s budget.
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