Comparison
Advertising on Facebook or Google?
Advertising on Facebook and Instagram and advertising on Google: who sees the ads, what makes the difference and when to use them together.
For businesses deciding where to run ads.
Facebook and Instagram advertising
€250-€2,500
Based on 98 of our quotes as of 14 August 2026
Facebook and Instagram
Facebook and Instagram show ads to people who are not yet searching for the service.
Google Ads
Google shows ads to people who are searching for the service right now.
Comparison by criteria
| Criterion | Facebook and Instagram | Google Ads | Verdict |
|---|---|---|---|
| Who sees the ad | People based on their interests and behavior | People who are searching right now | Google for active searches |
| What makes the difference | The image, video and offer | The keywords, ad copy and landing page | Different skills |
| Bringing visitors back | Ads for people who have already visited the site | Ads for visitors across the Google network | Both |
Facebook and Instagram if:
- your product sells through visuals
- people do not yet know they need the service
- you have an online store and customer email lists
Google Ads, if:
- people are already searching for your service
- you have a clear service and a page for it
Next step
Considering “Facebook and Instagram advertising”? Describe what you need.
You describe the project, we come back with questions and a price range, then a demo and a written proposal.
Frequently asked questions
Which one brings in more customers?
It depends on the service. Compare them by leads and sales, not by cost per click.
Can they work together?
Yes. Google reaches people who are searching, while Facebook and Instagram bring visitors back to your site.
