How much does Facebook and Instagram advertising cost in 2026: 250-2 500 € from 98 quotes

Facebook and Instagram ad management costs 250-2 500 € across 98 of our offers. The budget is paid separately to Meta. What you get at every price point, who creates the ads and how performance is reported.

Price

€250-€2,500

Based on 98 of our quotes as of 14 August 2026

Facebook and Instagram ad management with us costs €250-€2,500: this is the range of our marketing offers across 98 of our quotes as of 14 August 2026, while the budget for the ads themselves is paid separately to Meta and is not included in this price. The cost of our work depends on the ads (on Facebook, the image makes the difference and new ads are created regularly), the number of campaigns and products, and whether the advertising includes email, a store or CRM.

Below you will find what you get at every price point, with real projects; what is not included in the price; how payment works; and answers to the questions we hear most often: who creates the photos, whose account it is, and whether to use Facebook or Google.

Managing editor:

Владислав БарковManaging Director· Updated 14 October 2026

What you get at each price point

At the lower end: campaigns using your materials

around €250

Audiences, ad copy and campaign setup using your images; performance monitoring and reporting by enquiries or sales. Suitable for one service or one product when you already have good images.

Audiences and ad copy
Campaigns using your images
Performance report

In the middle: campaigns with ads created by us

We create the ad visuals: product images based on a description, text over the image and variants for testing. Campaigns by season and product, with audiences built from website visitors and customers. This is the option for a store that makes sales every month.

Product images and ad visuals
Campaigns by season and product
Audiences from the website and customers
Monthly sales report

An example from our work

Akbari Perfume House

Advertising for a perfume brand: dozens of Meta ad visuals, campaigns by season and fragrance, and a product catalogue built from the store’s data, the store is also ours.

Top tier: campaigns, emails and content

up to €2,500

A series of emails for new subscribers, an abandoned-cart email, integration with the online store and CRM, and weekly profile posts so the ads lead to an active page. This requires weekly work from a team, which is why it is at the upper end.

Email series for new subscribers
Abandoned cart email
Connection to the online store and CRM
Weekly posts

An example from our work

Vida Luxe

Aesthetic centre in Ruse: three Facebook and Instagram posts per week, each featuring a real procedure, with a photo based on a brief and a distinctive style.

Related pages

Facebook Ads

What the service includes and the campaigns we manage.

E-commerce Store

Advertising sells when the store is ready to accept the order.

Website development

When the ad leads to an enquiry page.

What Affects the Price

The ads

On Facebook and Instagram, the image makes the difference. An ad that has run for a month stops working and needs replacing; that is why we create the creatives in the mid and top tiers.

The audience

People do not search for the service; they see it. So the offer must be clear from the first frame, and the audience must be narrowed down based on who actually buys.

What happens after the click

Advertising to a slow store or a page without a form wastes budget. We check the page before launching the first campaign.

Seasonality and the product

An ad for a product bought before a holiday or during a season is planned months in advance and changed every week. A product without a season needs fewer new creatives and less work per month. That is why we ask when you sell the most before giving you a price.

What is not included in the price

The advertising budget

The budget is paid directly to Meta from your card, in your company’s ad account.

Professional production

We create photos based on a brief and ad creatives. A photo shoot with a photographer or on-location video is priced separately if you want it.

The store and website

Fixing the store or creating a new landing page for the ad is a separate line in the offer. Hosting and maintenance are €100-€350 per month if your site is with us.

Prizes and discounts

The promotion, discount or prize in the competition is your expense, not ours.

How you pay

The offer describes the campaigns, how many ads we create per month and what we report on. The monthly fee is paid month by month and starts when the campaigns go live. Any additional ad or creative beyond the agreed number has its own per-item price, stated in the offer.

The ad account and page are yours. We work with partner access, and if you stop, the campaigns and audiences remain with you.

No long-term commitment; each month’s report shows the sales or enquiries against the amount spent.

Pricing questions

No. You pay the budget directly to Meta from your account. The price on the page is for our work: campaigns, ads and reports.

Google shows the ad to people who are searching for the service now. Facebook shows it to people who are not searching yet but match your customer profile. For a product bought with the eyes, Facebook; for a service people search for by name, Google. Often, both.

In the entry tier, you provide the photos. In the mid and top tiers, we create the creatives: product photos based on a brief, text on the image and variations. A photo shoot with a photographer is priced separately.

The first sales or enquiries come in the first few weeks, but the first month is for testing ads and audiences. The real cost per sale becomes clear from the second month.

Yes: one campaign for one product using your photos, with sales reporting. We scale up when the report shows that it is paying for itself. You can launch “Boost Post” yourself, but sales are rarely tracked this way.

Yours. The ad account, page and pixel belong to your company; we receive access. This way, the history and audiences stay with you.

The ads stop, and so do the sales they generate. The audiences, pixel and creatives we have made remain yours, and the campaigns can be relaunched when the season or product is right.