How Much Do Facebook and Instagram Ads Cost?

Facebook/Instagram ads pricing: management from €300/mo + ad budget. Budget needed for leads, e-commerce, remarketing, and creative testing.

Pricing Packages

Start

€300/мес + €300-€700 бюджет
first test: 7 days
  • 1-2 campaigns
  • 3-5 creatives
  • Pixel/UTM guidance
  • Lead or traffic test
Recommended

Lead generation

€500-€800/мес + €1,000-€3,000 бюджет
optimization: 2-4 weeks
  • Lead forms + landing page
  • Remarketing
  • Creative A/B tests
  • Lead quality feedback

E-commerce / Scale

€1,000+/мес + €3,000+ бюджет
scaling: 1-3 months
  • Catalog / Advantage+
  • CAPI guidance
  • Creative pipeline
  • ROAS / MER reporting

What Affects the Price

Creatives

Meta depends heavily on hooks, video, UGC, carousels, and offer angle. Without new creatives, performance drops.

Audience and offer

Broad audience with a clear offer often beats overly narrow targeting. The test must measure leads and quality.

Tracking and follow-up

Pixel, UTM, CRM, and fast follow-up are key. Otherwise cheap leads may have no value.

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Pricing FAQ

For a test start with €300-€700/mo. For stable lead generation or e-commerce, €1,000-€3,000/mo is more realistic.

Management starts from €300/mo. With more creatives, campaigns, catalog, or reporting — €500-€1,000+/mo.

Google captures active demand. Facebook creates demand, tests creatives, and brings visitors back with remarketing. They often work best together.

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