A UGC video is naturally styled content filmed by a creator who presents a product or service as a consumer. It can be a review, demonstration, unboxing or answer to a question.

Do you find UGC creators in Bulgaria?

Yes. Creators are selected based on the product, audience, video style and rights required. We coordinate the brief, timeline, delivery and feedback with the creator.

Can a UGC video be used for advertising?

Yes, when paid advertising use is included in the agreed rights. We clarify the channels, duration, territory and whether the material can be adapted.

How are the results of UGC advertising measured?

We track metrics such as views, retention, clicks and post-click actions. To measure business results, we connect the advertising to forms, calls, orders or deals when tracking is set up.

UGC Videos for Businesses in Bulgaria

We create UGC videos for brands, online stores and service businesses that want realistic content for TikTok, Instagram, Facebook and advertising campaigns. We find and coordinate suitable creators in Bulgaria, prepare guidelines and scripts, organise filming and clarify usage rights.

What are UGC videos?

UGC stands for User-Generated Content, content filmed in a style similar to what a user would post themselves. The video can be a review, unboxing, demonstration, answer to a question, quick tip or personal experience with the product. The creator does not need to have a large audience. What matters is a natural presentation, the right type of person and a clear message.

With UGC videos, the person on camera speaks the language of the potential customer. This is useful for products that need to be shown in use: cosmetics, food, clothing, apps, services, accessories and home products. The content can be posted on the brand’s profile or used as an ad creative.

When is UGC suitable for advertising and content marketing?

UGC works best when people need to quickly understand what a product does, how it is used and who it is for. It is suitable for testing different hooks, pain points, benefits and calls to action in Meta and TikTok ads, as well as for organic social media content.

It is not a one-size-fits-all solution. For complex B2B services, regulated topics or products that require evidence and detailed technical information, UGC may be only one part of the content strategy. In such cases, we combine the short video with SEO and advertising content, a landing page or another resource that answers the customer’s questions in detail.

How do you find and coordinate creators in Bulgaria?

We start by defining the product, audience, channel and objective of the video. We determine whether we are looking for someone with a specific profile, speaking style, age group, interests or experience in a particular category. We then select creators in Bulgaria based on their style, availability and campaign requirements.

Coordination includes the brief, key messages, required shots, technical requirements, deadline and delivery method. The creator keeps their natural way of expressing themselves, while knowing which claims are permitted and what they must not promise. When needed, we organise feedback and revisions without turning the video into artificial ad copy.

What UGC formats can you order?

Format	Suitable for	What you get
Review and personal experience	Products, services and subscriptions	A script direction, filming and a short story from the customer’s perspective
Unboxing and first impression	Online stores and new products	Footage of receiving, opening and using the product for the first time
Demonstration	Products, apps and functional services	A demonstration of how it is used, explaining a specific benefit
Problem and solution	Ads with a clear sales message	A situation in which the product solves a specific problem
Question and answer	Services and products with common objections	A brief answer to a question the customer asks before buying
Ad variations	Meta, TikTok and other paid channels	Multiple hooks, lengths or calls to action for testing

What video usage rights are available?

Usage rights are agreed before filming. They may cover posting on the brand’s profiles, use in paid advertising, use on the website and landing pages, or a combined package. It is important to specify the channels, territory, term, permission to crop and adapt the video, and whether the brand may use the video without the creator’s profile.

For advertising campaigns, we also discuss the usage period for the creative. If the video will be adapted into several versions, this should also be included in the agreement. This removes any uncertainty about whether the material can be reused, in a different format or for another campaign.

How do you measure whether a UGC video is working?

Before publishing, we define what the material should achieve: a view, a website visit, an enquiry, a registration or a purchase. On advertising platforms, we track impressions, views, retention, clicks and actions after the click. For an online store, this may be an add-to-cart event and an order; for a service, a submitted form, a call or an actual closed deal.

We do not compare only the videos with the most views. We also compare traffic quality and the cost of the desired action. Reliable tracking requires correctly configured events, UTM parameters and a connection between the advertising, website and CRM system when the business works with enquiries.

How much do UGC videos cost?

The indicative price for the service is €250-€2,500. The range covers different scopes, including selecting and coordinating one or more creators, the number of videos, script complexity, the need for products or props, editing, versions for different formats and the duration of the usage rights.

Our offer clearly separates production, coordination, edits, usage rights and advertising use. If campaign setup and management are also needed, this is planned separately through Facebook ads. The price is determined after a brief description of the product, channels and objective.

How does the project progress from idea to publication?

01
Defining the objective
We review the product, audience, channel, offer and the action you want the viewer to take.
02
Selecting creators
We choose people with the right style, profile and availability for the campaign in Bulgaria.
03
Brief and scripting guidelines
We prepare the messaging, structure, required shots, limitations and delivery requirements.
04
Filming and review
The creator films the material, while we coordinate delivery, feedback and any necessary revisions.
05
Adaptation and delivery
You receive the approved versions for organic publishing or advertising, according to the agreed rights and formats.
06
Publishing and reporting
We connect the video to the campaign or content plan and monitor the selected metrics.

What does the business need to prepare?

You will need the product or access to the service, brief information about the target customer, the main benefits and any communication restrictions. It is useful to provide examples of videos you like, but you do not need to have a finished script. Before the project starts, it should be clear who approves the content and what rights are required.

If you sell online, also prepare a current offer, delivery and returns terms. If you collect enquiries, we need to know how forms and calls are tracked. This way, the video is not evaluated in isolation, but as part of the entire customer journey.

Frequently asked questions about UGC in Bulgaria

What does UGC Bulgaria mean?

UGC Bulgaria usually means UGC content created by people in Bulgaria or for a Bulgarian audience. It may be in Bulgarian and use situations, expressions and context familiar to local customers.

Does the creator have to publish the video on their own profile?

No. You can order a video solely for the business’s profiles and advertising channels, if this is included in the agreed rights. Publishing from the creator’s profile is arranged separately.

Can one UGC video be used on Facebook and TikTok?

Yes, if the format and rights allow it. We usually prepare a vertical version and tailor the hook, length, subtitles and call to action to the specific channel.

How long does it take to create a UGC video?

The timeframe depends on finding a creator, shipping the product, approving the brief, filming and the number of revisions. Once we clarify the scope and availability, we provide a realistic timeframe in the offer.

How can we discuss your UGC campaign?

Send us what you sell, who it is for, where you want to use the videos and what action you expect from the viewer. Reply via the contact form so we can discuss the right formats, rights and measurement.

Frequently asked questions

What is a UGC video?: A UGC video is naturally styled content filmed by a creator who presents a product or service as a consumer. It can be a review, demonstration, unboxing or answer to a question.
Do you find UGC creators in Bulgaria?: Yes. Creators are selected based on the product, audience, video style and rights required. We coordinate the brief, timeline, delivery and feedback with the creator.
Can a UGC video be used for advertising?: Yes, when paid advertising use is included in the agreed rights. We clarify the channels, duration, territory and whether the material can be adapted.
How are the results of UGC advertising measured?: We track metrics such as views, retention, clicks and post-click actions. To measure business results, we connect the advertising to forms, calls, orders or deals when tracking is set up.