SEO and advertising content is the copy that works together in a campaign: Google and Meta ads, the page they lead to, the emails sent after an enquiry, and the pages Google shows for the same search-for businesses that already advertise or are about to start and have no one to write all of it consistently. The price of our marketing packages is €250-€2,500, based on the offers we have actually sent (the number of offers and the date are shown below the price); copy is counted per item in the written proposal. Every month, you see which texts have gone into the campaigns, which ads and pages are generating enquiries, and which ones we are changing.
Владислав БарковManaging Director· Updated One promise in three parts, written by one person and read across the enquiry journey.
Headlines and descriptions for Google Ads, six to eight ads for Facebook and Instagram, in Bulgarian and English.
As with Dobrite Hamali: a calculator, a call button and tracking for every call back to the ad.
As with Akbari Perfume: the price on the image is the price the cart will show.
A confirmation, reminder and post-purchase email, like the emails sent to Camélia Désir’s customers.
Aesthetic centre in Ruse: three Facebook and Instagram posts a week, each about a real treatment offered by the centre, with an image generated from a brief, a custom text template and publishing that does not depend on someone being there that day.
Performance advertising for a perfume brand: over 70 Meta ad creatives, campaigns by season and fragrance, a product catalogue built from store data, server-side tracking, and weekly analysis based on revenue, not clicks.
Luxury brand for women's tights: visual identity and a bilingual online store with card payments and delivery by Econt.
We write copy that will be measured. The ad, the page and the email are three parts of one promise, so we write and review them together: based on enquiries, calls and sales, not clicks. For Akbari Perfume, the ad creatives state the brand's offer word for word, while the fragrance pairing and price shown in the image are the pairing and price the cart will actually display; the style of the copy and creatives changed with the data, from poster to photo, because that is what the sales figures showed. For Dobrite Hamali, the page after the ad is built to generate calls: a price calculator, a call button fixed to the bottom of the screen, and tracking for every call back to the ad it came from. For Camélia Désir, we wrote the emails the shop sends to its customers. The projects are in the portfolio.
We start with the service you want to sell and what customers search for when they need it: we review Search Console and your advertising account data if you are already advertising. We capture one offer in one sentence-the same sentence that will appear in the ad, on the page and in the email. We write the ads: headlines and descriptions for Google, six to eight ads for Facebook and Instagram, as posts and stories, in Bulgarian and English when the market is international. We write the page after the ad so that it continues the promise and leads to a call, form or WhatsApp message. We write the emails sent after an enquiry: confirmation, reminder and post-purchase email.
We send everything to you for approval on one page. When you give us access to Google Ads, Meta and the email platform, we upload the copy ourselves; otherwise, we deliver it ready to use, organised by campaign.
We review which ads and pages generate enquiries and which do not. We rewrite the weak ones, create new variants to test, and add Google pages for the searches that the ads show are working: paid and organic traffic learn from each other. We expand one good topic into several formats: an article, an ad, a post and an email. At the end of the month, you receive a report showing which texts went into the campaigns and what they generated.
We evaluate an ad by cost per enquiry, not clicks: an ad with many clicks and no calls is expensive, not successful. We evaluate the page after the ad by how many visitors called or submitted a form, and if that number is low, the problem is usually the page, not the ad. We evaluate an email by replies and orders. When our client has a CRM system, we can also see which enquiry became a won deal, and that is the number we use to decide what to write next month.
Copy that is yours and remains yours, uploaded to the campaigns or delivered ready to use; a page after the ad that can be read on a phone in seconds; emails that run automatically; and reporting based on enquiries, not clicks.
Ad management and the advertising budget are separate: the budget is paid to Google or Meta. Building a new website, photo and video production, translations into other languages and email platform fees are quoted separately.
We will not promise in an ad something that the page and checkout do not confirm. We will not publish copy that no one on our team has read, copy the competition, write reviews or upload anything without your “yes”. We will not promise you a number of enquiries: we promise copy written to be measured and an honest report of what it generated.
Which service you sell, in which channels and in which market.
We propose the promise that will appear everywhere, the initial formats and the price range.
Number of texts by channel, timeframe and exact price.
We write, send the texts for approval on a single page and make the revisions.
The copy goes into the ads, pages and emails; we evaluate it by enquiries and rewrite the weak parts.
Content for SEO and ads: €250-€2,500. The exact price is included in the written proposal.
It depends on the scope, which we set out in the proposal. For comparison, here are examples from our portfolio: Vida Luxe: monthly, since 09.2026, Akbari Perfume House: campaigns from 10.2025, monthly management from 09.2026.
Yours. After approval, you can use them anywhere. The advertising accounts and email platform are also in your name.
If you wish, we can maintain the project for €100-€350 per month. We specify what maintenance includes in the quote.
Website copy describes your services and works for years. Here, we write for a specific campaign: the ad, the page after it and the emails, then review them based on enquiries every week. The two services often go together, in which case they are included in one offer.
Yes, if you give us access to the accounts in your name. Otherwise, we deliver the copy ready to use, organised by campaign and format, so the person managing your advertising can upload it.
For Facebook and Instagram, six to eight ads, as both posts and stories, so there is something to compare. For Google, several headlines and descriptions per ad group. After the first two weeks, we rewrite the weaker ones.
It depends on the service. For a local business without a website, the enquiry can be a form within the ad itself. When a service has a price and several options, a separate post-click page brings more calls because it continues the exact promise made in the ad.
Yes. We write ads and pages for foreign markets in Bulgarian and English, as we do for campaigns targeting foreign business owners. For other languages, we work with a translator, and translation is listed separately in the offer.
First, we check the tracking, then the offer, then the copy. After the first two weeks, we rewrite weak ads and post-click pages and test a new version. If the channel is not bringing in customers despite working tracking, we say so instead of writing more for it.
The first ads and the pages after them are ready for approval within one week after you describe the campaign and provide the materials. Campaigns go live within three working days after approval and access are provided.
The brand’s offer word for word on every visual.
Calculator, call button and tracking through to the ad.
The ads that use the copy.
The management fee and advertising budget.
What is included in the price of Google advertising.
The page the ad leads to.
All projects, organised by type of work.
Website content creation: service copy, product descriptions, articles based on real searches and social media posts, all approved by you before publication.
Set-up and management of Google Ads campaigns with tracking for calls, forms and won deals.
Facebook and Instagram advertising for stores and local businesses: audiences, visuals, server-side tracking and a monthly report based on enquiries and revenue, not clicks.
One page for one offer or campaign: a clear proposition, proof, an enquiry form and tracking for every enquiry.
SEO for a business website or online store: technical fixes, a page for every search, and content measured by calls and enquiries, not rankings.
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