How Much Does It Cost to Build a Website in Bulgaria in 2026?
Building a website in Bulgaria in 2026 typically costs from around 250 euros for a simple landing page to over 50 000 euros for a complex web platform. A corporate website most often falls in the 1 000–4 000 euro range, while an online store typically costs 2 000–10 000 euros when it does not include complex custom integrations. The final price depends not on the number of pages, but on the content, design, business logic, integrations and the developer’s responsibility for the outcome.
What is a realistic price for different types of websites?
The prices below are a guide to the Bulgarian market in 2026. They are shown in euros because Bulgaria has used the euro since 1 January 2026. The range varies depending on whether the website is built with a ready-made theme, a custom design or as a bespoke system.
| Project type | Estimated price | What it usually includes |
|---|---|---|
| Landing page | 250–1 000 euros | One page, a clear offer, form, mobile version and basic tracking |
| Corporate website | 1 000–4 000 euros | Core pages, admin panel, responsive design, forms and SEO foundation |
| WordPress website | 900–3 500 euros | WordPress, a configured theme or custom design, and content management |
| Online store | 2 000–10 000 euros | Catalog, filters, cart, payments, shipping and order management |
| Web application or SaaS | 5 000–50 000+ euros | Users, roles, business logic, database, API and admin area |
This is not a price list. A small website can cost more than a larger one if it requires a calculator, bookings, a custom form or CRM integration. Conversely, a website with more informational pages may remain at the lower end of the range if the content is ready and the structure is clear.
How much does a landing page cost?
A landing page is suitable when you sell one service, one product or run a specific campaign. The price increases if you need ad variations, a calculator, more sections, professional content, and call and form tracking.
An inexpensive one-page design is not automatically a good landing page. If it has no clear offer, proof, answers to objections or convenient way to get in touch, traffic from Google Ads or Meta can be spent without results. For this type of project, the page logic matters more than the number of animations.
How much does a corporate website cost?
A corporate website usually presents the company’s services, team, projects and contact options. For a B2B company, the goal is often not a direct sale but a high-quality enquiry from a suitable prospect. That is why the structure of the services, forms and calls to action matters more than whether the website has 15 or 25 pages.
For a corporate website, you should clarify who will prepare the copy, photos and translations. If the developer waits months for materials, the timeline and budget will slip. A good example of a website built around real enquiries is the B2B corporate website lead generation case study.
How much does an online store cost?
An online store starts with a catalog and checkout, but quickly becomes more complex. The price is affected by the number of products, variants, filters, shipping, payments, promotions, customer accounts and integration with a warehouse or ERP.
For a Bulgarian store, integrations with card payments, cash on delivery, couriers such as Econt and Speedy, automatic waybills and notifications are often required. B2B commerce may also involve customer-specific pricing, quote requests and deferred payment. This is already a different project from a standard catalog with a cart. See what online store development includes.
When are we talking about a web application rather than a website?
If visitors log in, see different data, create documents or go through a specific process, you are probably not buying a standard website. It could be a customer portal, booking system, SaaS platform, CRM or ERP.
In that case, the budget is determined by the business processes and user roles. For example, a system could include requests, quotes, inventory, invoices, a mobile app and API integrations. A project like this should be planned in stages rather than estimated solely by the number of screens.
Which factors affect the price the most?
Is the design ready-made or custom-built?
A ready-made theme reduces the time required, but may force compromises in structure and speed. Custom design requires more analysis, prototyping and development, but allows the website to follow the way your customers make decisions.
Not every business needs to start with a completely unique design. For a new service, it may be wiser to launch with a clean, well-configured foundation and invest more in content, tracking and advertising.
Which integrations are included?
A form that sends an email is a simple integration. Connecting to a CRM, ERP, inventory system, courier, payment provider, telephony system or booking system is a different category. You need to clarify what data is transferred, in which direction and what happens if an error occurs.
For an online store, for example, an order may be created on the website, sent to the ERP, checked against inventory, used to generate a waybill and then have its status sent back to the customer. If these steps are handled manually, the low initial price can lead to daily costs for your team.
Who prepares the content and images?
Copy is part of the development process, even when it is not listed as a separate line item in the quote. The pages need to explain what you sell, who the service is for and what the next step is. Copying content from the old website without a clear structure rarely solves the problem.
Images also affect the price and trust. Photos from your warehouse, workshop, team or actual premises usually work better than random stock images.
How much SEO is included?
Basic SEO usually means proper titles, URLs, meta descriptions, a mobile version, speed and a sound technical foundation. It does not guarantee the top position in Google.
More advanced work includes search research, service structure, content, internal linking, redirects and performance measurement. During a redesign, it is important to redirect old URLs so you do not lose the visibility you have built up. If you need such a project, take a look at website redesign.
What ongoing costs should you budget for?
The development price is only the initial cost. After launch, you may pay for a domain, hosting, backups, paid extensions, maintenance, content and advertising. The amount depends on the technology and on who is responsible for updates.
| Cost | What to check |
|---|---|
| Hosting | Are SSL, backups, monitoring and sufficient resources under load included? |
| Maintenance | Are updates, fixes and minor changes included, or are they charged separately? |
| Paid modules | Who pays for the licences, and what happens if the subscription is cancelled? |
| Content | Are copy, product descriptions, images and translations included? |
| Advertising and measurement | Are Google Analytics, Search Console, advertising conversions and call tracking set up? |
Ask about ownership as well. You should know where the domain, hosting, advertising accounts, analytics profiles and code are held. If you do not have access, you depend on the provider even for a minor change.
How do you choose between a freelancer, an agency and a ready-made platform?
A freelancer can be a sensible choice for a landing page or small business website. Communication is direct and the cost is often lower. The risk is that one person may be responsible for design, content, programming and maintenance at the same time, with no backup capacity if they are delayed or unavailable.
An agency is usually more suitable when there are multiple roles, integrations or a need for long-term maintenance. The price is higher, but you get a process and a team. That does not automatically mean a better result—ask for a relevant portfolio and a clear description of the scope.
A ready-made platform can launch quickly, but you pay for its limitations, subscriptions and dependence on its rules. If your process is non-standard, a custom website or system may prove more cost-effective in the long run.
How do you plan your budget and quotes?
- 01Define the business goal
Decide whether the website needs to sell, collect enquiries, take appointments, showcase a portfolio or serve existing customers. Having one primary goal makes it easier to choose the right features.
- 02Separate must-have and nice-to-have features
List the required forms, payment methods, filters, roles, languages and integrations. Separate what you cannot launch without from improvements for the next stage.
- 03Define who will provide the materials
Clarify who will write the copy, take the photos, upload the products and prepare the translations. This directly affects the timeline and final cost.
- 04Request comparable proposals
Give every provider the same brief. Compare not only the price, but also the stages, timelines, number of revisions, testing, access and support.
- 05Leave room for changes
Allow a buffer for new requirements, unforeseen limitations in an old system or an integration that turns out to be more complex. Do not include features in the initial budget that you have not yet tested with real users.
What does a good website brief look like?
A good brief includes a short description of the business, target customers, services, desired actions and example websites. It also includes a list of integrations: CRM, ERP, courier, payment, telephony or email marketing.
Add how you will measure the result. This could be submitted forms, calls, online orders, booked appointments or quote requests. This keeps the conversation from staying at the level of “I want a modern website” and turns it into a specific project with verifiable requirements.
For complex processes, request a prototype or demonstration before development begins. With ERP, CRM and customer portals, this often saves more money than choosing the lowest initial proposal, because problems become visible before all the code is written.
Frequently asked questions
- How much does it cost to build a website for a small business?
- As a rough guide, expect 1 000 to 4 000 euros for a business website with responsive design, core pages, a form and an admin panel. The price changes with a custom design, multiple languages, professional copy, a calculator or CRM integration.
- How much does an online store cost in Bulgaria in 2026?
- The usual range is 2 000–10 000 euros. A catalog, filters, payment methods, Econt or Speedy, promotions, B2B pricing and a connection to a warehouse or ERP can significantly increase the budget.
- Is it cheaper to build a website on WordPress?
- WordPress can reduce the initial cost, especially for a standard business website. The final cost depends on the theme, paid extensions, customizations, security and support—not just the platform you choose.
- What should a website development proposal include?
- Look for a description of the pages, features, design, content, integrations, testing, access, timeline and support. It should also be clear which activities are not included, such as uploading products, translations or monthly SEO.
