How Much Does It Cost to Build a Website in Bulgaria in 2026?

What is a realistic price for different types of websites?

The following table is a guideline, not a fixed price list. Two quotes for websites with the same number of pages can differ significantly if one includes a ready-made theme and the other includes custom design, content, integrations and testing.

With a website built using a ready-made theme, you typically save time on design, but accept limitations in the structure and visual system. With custom development, you pay for analysis, prototyping, design, programming and more thorough testing. Both approaches can be reasonable-the question is what task the website needs to solve.

How Much Does a Landing Page Cost?

A landing page is suitable when you are selling one service, one product or a specific advertising campaign. It needs to answer several questions quickly: who the offer is for, what problem it solves, why people should trust you and what the visitor should do.

The price increases when you need a calculator, several advertising variants, professional content, call tracking, form tracking or a CRM integration. An inexpensive one-page design is not automatically a good landing page. Without proof, answers to objections and a clear call to action, advertising traffic may not generate quality enquiries.

What Does the Corporate Website Cost Include?

A corporate website presents the services, team, projects and contact details. For a B2B company, the goal is often not a direct online sale but an enquiry from a suitable client. That is why the structure of the services, forms and calls to action matters more than whether the website has an exact number of pages.

The quote should clearly state who is responsible for preparing the copy, images and translations. If the developer is waiting for the materials, the deadline will shift. If content is included, clarify how many pages and revisions it covers.

A good example of a website built around real enquiries is the website of Natsionalna Asansyorna Kompaniya. The project includes a portfolio, a quote calculator and CRM integration-features that expand the scope compared with a standard corporate website.

How Much Does an Online Store Cost?

An online store starts with a catalogue and ordering, but quickly becomes more complex. The budget includes solutions for product variants, filters, stock levels, promotions, customer accounts, payments, delivery and order management.

For a Bulgarian store, card payments, cash on delivery, couriers such as Econt and Speedy, automatic waybill generation and customer notifications are often required. B2B sales may involve customer-specific pricing, deferred payment, quote requests and hidden prices for unregistered visitors.

Connecting to a warehouse or ERP adds another level of complexity. The order may be created in the store, sent to the ERP, checked for availability, used to generate a waybill and then updated with a status for the customer. See exactly what such a project includes on the online store development page.

When is a website actually a web application?

If visitors log in, see different data, create documents or go through a specific process, you are probably not buying a standard website. It may be a customer portal, booking system, SaaS platform, CRM or ERP.

Here, the price is determined by the business processes and user roles, not by the number of screens. The system may include requests, quotes, inventory, invoices, a mobile app and API integrations. A project like this should be planned in stages, with a prototype and clear acceptance criteria.

For complex processes, a demonstration before development can save you from expensive changes. For example, you can explore the demo of a general ERP, which brings together contacts, projects, tasks, invoices, a calendar and reports.

Which factors affect the price the most?

Is the design ready-made or custom-built?

A ready-made theme reduces the work involved in creating the initial look and feel, but may require compromises in structure, speed and how your services are presented. Custom design allows the website to follow the process your customers use to make a decision.

Not every business needs a completely unique design from day one. Sometimes it makes more sense to start with a clean foundation and invest more in content, tracking and advertising.

Which integrations are included?

A form that sends an email is a simple connection. Connecting to a CRM, ERP, warehouse, courier, payment provider, telephony system or booking system is a different category. The brief should specify what data is transferred, in which direction, how often and what happens in case of an error.

This is exactly where a low initial quote can be misleading. If your team manually transfers orders, inventory or contacts between several programs every day, the amount saved during development can turn into an ongoing labour cost.

Who prepares the content and images?

Copy is not a decorative element. It needs to explain what you sell, who the service is for and what the next step is. Clarify whether the provider writes the copy, edits your materials or only uploads them.

Images also affect trust. Real photos of your warehouse, workshop, team or premises are usually more useful than random stock images.

How much SEO is included?

Basic SEO usually includes proper headings, URLs, meta descriptions, a mobile version, speed and a sound technical foundation. It does not guarantee the top position in Google.

More extensive work includes search research, service structure, content, internal linking, redirects and performance measurement. During a redesign, old URLs need to be redirected so you do not lose the visibility you have built up. This is part of a good website redesign.

What ongoing costs should you plan for?

The development price is only the initial cost. After launch, you may also have to budget for a domain, hosting, backups, paid extensions, maintenance, content and advertising.

For technical maintenance, use €100-€350 per month as a guide. Hosting, licences and the advertising budget are specified in the quote according to the technology and scope. Also ask where the domain, hosting, advertising accounts, analytics profiles and code are located. Without access, you depend on the provider even for a small change.

How do you choose between a freelancer, an agency and a ready-made platform?

A freelancer may be a sensible choice for a landing page or small business website. Communication is direct, but one person often handles design, content, development and maintenance at the same time. If they are unavailable or delayed, there is no backup resource.

An agency is more suitable when there are several roles, integrations or a need for long-term maintenance. You get a team and a process, but that does not automatically guarantee a good result. Ask for a relevant portfolio and a description of the scope.

A ready-made platform can get you started quickly, but it comes with subscriptions, limitations and dependence on its rules. If your process is non-standard, a custom website or system may be a more sensible investment.

How to prepare your brief and compare proposals

1. 01
   Describe the business goal

   Decide whether the website should sell, collect enquiries, take bookings, showcase a portfolio or serve existing customers. One primary goal makes it easier to choose the right features.

2. 02
   Separate must-have features

   List the required forms, payments, filters, roles, languages and integrations. Separate what is needed for launch from improvements for the next stage.

3. 03
   Decide who will provide the materials

   Clarify who will write the copy, take the photos, upload the products and prepare the translations. This directly affects the timeline and final cost.

4. 04
   Request comparable proposals

   Give every provider the same brief. Compare the stages, timelines, number of revisions, testing, access and support, not just the total price.

5. 05
   Leave room for changes

   Allow room for new requirements, limitations in legacy systems and integrations that turn out to be more complex. Do not include untested features in the first stage.

What does a good website brief look like?

A good brief includes a short description of the business, target customers, services, desired actions and examples of websites. Add a list of integrations: CRM, ERP, courier, payments, telephony or email marketing.

Also describe how you will measure the result. This could include submitted forms, calls, online orders, bookings or quote requests. That way, the conversation does not remain at the level of “I want a modern website”, but becomes a project with verifiable requirements.

For complex processes, request a prototype or demonstration before development begins. With ERP, CRM and customer portals, issues are cheapest to identify before the entire codebase has been written.