Custom Software Development

Booking system

A booking system is the calendar where clients choose a service, employee and available time themselves, while the business sees its day without answering the phone. Ready-made platforms cost from free to around 50 € per month and can be up and running within an hour. A custom system makes sense when bookings need to be on your website and under your brand, with your own rules for deposits, cancellations and reminders, without a monthly fee per employee: a website with online booking costs 500-5 000 €, while a complete system with an app costs 3 000-29 300 € (based on 98 of our quotes as of 14 August 2026).

Author:Ивелин КириловChief Technology Officer (CTO)
Managing editor:Владислав БарковManaging Director
Updated

What it includes

  • Available times online

    The client sees only the available times for the service and employee and books independently.

  • A schedule for every employee

    Working hours, breaks and holidays by employee; everyone can see their day from their phone.

  • Reminders

    Confirmation and reminders by SMS or email, with a calendar invitation; a link to cancel or reschedule.

  • Deposit and payment

    Card payment or deposit when booking expensive services and Saturday appointments.

  • On your website

    Bookings take place on your website and under your brand, not in someone else's catalogue next to your competitors.

  • Customers and reports

    History of every client, missed appointments, revenue by employee and by service.

How the process works

  1. 1The customer chooses a service, employee and available time on the website and receives a confirmation.
  2. 2Before the appointment, they receive a reminder with a cancellation link, and the released time becomes available to others.
  3. 3The employee can see their day on their phone, while the owner can see revenue and missed appointments.

Price

€3,000-€29,300

most often around €8,600

Based on 98 of our quotes as of 14 August 2026

In brief: a ready-made platform or a custom system

Saitami's booking system is on your website and carries your name: customers see available times, book, pay a deposit by card and receive a reminder, while you see every employee's schedule. Off-the-shelf platforms (SimplyBook.me free for up to 50 bookings, Fresha 11,95 € per month, Booksy 29,99 dollars) keep the customer on their website and in their app.

A custom system makes sense when bookings take place on your website and under your brand, your clients should not see competitors in the platform's catalogue, you set your own deposit and cancellation rules, or the monthly fee per employee has already become higher than the one-time development cost.

Ready-made platforms and their prices

The prices are taken from their websites, checked on 17 October 2026. Card payment fees are separate from the subscription.

PlatformPrice as listed on the websitePayment feeSource
SimplyBook.meFree 0 € (50 bookings); Basic 11,90 €, Standard 24,90 €, Premium 49,90 € per month with annual billingDepending on the payment providersimplybook.me/en/pricing
FreshaIndependent 11,95 € per month; Team 6,95 € per month per employee1,29% + 0,10 € online, 1,09% + 0,10 € in personfresha.com/pricing
Booksy29,99 dollars per month plus tax, 20 dollars for each additional user (prices on the US website)With their card terminalbiz.booksy.com
ReservioFree plan for up to 40 bookings in 30 days; paid plans per month plus VATfrom 3,00% on the free plan, less on paid plansreservio.com/en/pricing

Compare the years, not the months: a salon with 5 employees on Fresha Team pays 34,75 € per month, or 1 251 € over three years, excluding payment fees.

Bohemia Barber: a custom barbershop system

For Bohemia Barber barbershop in Haskovo, we built a website and a custom booking system by barber, with an admin panel and visual identity. Customers choose a barber, service and available time on the barbershop's website, rather than in someone else's directory, and each barber can see their own day.

We used the same logic for ZapaziChas, an online booking platform for salons, practices and studios with SMS and email reminders 24 hours and 1 hour before the appointment, and for the website of aesthetic clinic Vida Luxe, with online booking.

What to check in any system

Whatever you choose, ready-made or custom, check these things in a demo using your services and employees:

  • Services with different durations and breaks between them, and services that require two employees or a room.
  • A deposit or card payment when booking, and what happens to it if the customer cancels.
  • A reminder with a cancellation link, with the released time slot made available to others again.
  • Bookings made by customers on Instagram or Google should enter the same schedule.
  • Who owns the customer database and whether you can export it if you stop using the system.
  • The price for three years with your current number of employees and with two more.

Timeline and price

A website with online appointment booking costs 500-5 000 €, while a complete system with schedules, deposits, reports and an app costs 3 000-29 300 €, based on our quotes. Support costs 100-350 € per month and is optional. You pay once, with no per-employee fee, and the customer database is yours.

What we have not done so far

We have not connected a custom system to the Fresha, Booksy or another platform's directory, or to Google's booking button. If you want to stay on the platform for its new customers and also have your own website, the two schedules must be protected against double bookings: we check whether the platform provides an integration before giving you a price.

What you gain

Book anytime

Clients can book themselves through the website, even on Sunday evenings.

Under your brand

Without competitors next to you in someone else's directory.

No per-employee fee

A new employee does not increase the bill.

How we get started

  1. 01

    You describe the project

    A few sentences about what you need are enough.

  2. 02

    We come back with questions and a price

    We ask 2-3 specific questions and tell you the price range.

  3. 03

    We build a demo

    For a website, store or software system, we build a demo made for you.

  4. 04

    We send a proposal

    A written proposal with the exact price. We meet only to discuss the solution.

Frequently asked questions

Booking system: €3,000-€29,300, typically around €8,600. The exact price is included in the written proposal.

It depends on the scope, which we set out in the proposal. For comparison, here are examples from our portfolio: Pelikan DTM: since April 2026, continuously developed, Elite Call Center: 6 months, LiftexPro: 8 months.

Yours. We hand over the source code and data to you.

If you wish, we can maintain the project for €100-€350 per month. We specify what maintenance includes in the quote.

Integrations we have already built: Stripe, SMS, email calendar invitations and Instagram. We check other integrations and include them in the quote.

For a quick start, choose a ready-made platform. SimplyBook.me has a free plan for up to 50 bookings, Fresha costs 11,95 € per month for one professional and 6,95 € per employee for a team, while Booksy costs 29,99 dollars per month. A system of your own makes sense when bookings need to be on your website and under your brand.

Ready-made platforms cost from 0 to around 50 € per month, plus payment processing fees. A website with online booking built by us costs 500-5 000 €, while a complete system with an app costs 3 000-29 300 €, paid once.

For anyone who works by appointment: salons, barbershops, aesthetic and dental clinics, studios, gyms, consultants and repair shops. We built it for Bohemia Barber barbershop, on the ZapaziChas platform and on the website of Vida Luxe clinic.

Yes, by card through Stripe, for all services or only the expensive ones and on selected days. You choose the cancellation policy.

Yes, confirmation and reminders by SMS or email, for example 24 hours and 1 hour before the appointment, with a cancellation link that frees up the slot for someone else.

Yes, but the two calendars must be kept in sync to prevent double bookings. So far, we have not connected a system to a platform's catalogue. We check whether the platform provides an integration before quoting a price.

What do you want us to build?

You describe the project, we come back with questions and a price range, then a demo and a written proposal.

Clients we have worked with

  • Akbari Perfume House
  • Ministry of Innovation and Growth
  • Crypto.bg
  • Pelikan DTM
  • FIX Bulgaria
  • Vakarel
  • MysteryBet
  • Omega Light
  • AGA Transfer
  • KMP Build
  • modernoBG
  • Vida Luxe
  • Avanta
  • Lichtgitter Bulgaria
  • Pintor
  • Baytown Machinery
  • Labimex
  • National Elevator Company
  • Christian Center Sofia
  • ZapaziChas
  • UnitGold
  • Unit.Estate
  • Elite Call Center
  • Camélia Désir
  • Videoto
  • Pro Structura