Content for SEO and ads — Popovo
Copy for ads, landing pages and automated emails, written for a specific service and campaign.
We write the copy used in campaigns: ads in Google and Meta, the page they lead to and the follow-up emails. Each topic starts with a service you want to sell and what customers are searching for in relation to it. For Camélia Désir, we managed the ads in Meta and set up the automated emails in Klaviyo.
We work from Sofia with clients across the country — remotely, and on-site when the project requires it.
Based on 98 of our quotes as of 14 August 2026
What you get
- Ad copy
Headlines and descriptions for Google ads, plus posts for Facebook and Instagram.
- The page after the ad
A landing page that continues the promise made in the ad.
- Automated emails
A welcome email for a new subscriber, an abandoned-cart reminder and a post-purchase email, as we did for Camélia Désir.
- One topic, many formats
One article becomes an ad, a post and an email.
How we work
- 1You describe the campaign
Which service are you selling, and on which channels?
- 2Topics and price range
We suggest the first topics and formats and give you a price range.
- 3Written proposal
Number of texts, channels and exact price.
- 4Writing and approval
We write, send the content for approval and make the revisions.
- 5Launch in the campaigns
The copy goes into the ads, pages and emails.
Questions and answers
How much does it cost?
€250–€2,500. The exact price is stated in the written quote.
How long does it take?
It depends on the scope—we’ll include it in the quote.
Who owns the content?
Yours. Once approved, you can use them anywhere.
What happens after launch?
If you wish, we can maintain the project for €100–€350 per month. We specify what maintenance includes in the quote.
Can you launch them directly in Google Ads, Meta or Klaviyo?
Yes, if you give us access to the accounts. For Camélia Désir, we launched the ads in Meta and the emails in Klaviyo.
How is this different from creating content for the website?
Website copy describes your services. Here, we write for a specific campaign: the ad, the page it leads to and the emails.
