Services

B2B lead generation

B2B lead generation, or finding clients for companies that sell to other companies, means selecting companies that match your customer profile, sending each of them a personal email with one follow-up, and passing the replies to you or directly into your CRM system. It is suitable for a company with a clearly defined customer and an offer that can be explained in a few sentences; the price of our marketing offers is €250-€2,500, based on the offers we actually send (their number and date are shown below the price), while the exact number of companies and emails is specified in the written proposal. Every month, you see the list of companies before sending, each email before it goes out, and every reply together with the company and the email it replies to.

Author:Калоян КириловDigital Marketing Specialist·Managing editor:Владислав БарковManaging Director· Updated

What you get

  • Companies matching your profile

    Industry, city, size and the traits you use to recognise a good customer; the list is yours.

  • An email that names the company

    Short, with the reason for contacting the company and one proposal; you approve it before sending.

  • From your address, with SPF, DKIM and DMARC

    Companies reply to you, and the emails reach your inbox.

  • One reminder, and opt-outs are respected

    A company that does not reply receives one more email; those who opt out receive no more.

  • Reporting by meetings and deals

    Every reply with the company and email; with CRM access, won deals too.

Clients we have worked with

  • Akbari Perfume House
  • Ministry of Innovation and Growth
  • Crypto.bg
  • Pelikan DTM
  • FIX Bulgaria
  • Vakarel
  • MysteryBet
  • Omega Light
  • AGA Transfer
  • KMP Build
  • modernoBG
  • Vida Luxe
  • Avanta
  • Lichtgitter Bulgaria
  • Pintor
  • Baytown Machinery
  • Labimex
  • National Elevator Company
  • Christian Center Sofia
  • ZapaziChas
  • UnitGold
  • Unit.Estate
  • Elite Call Center
  • Camélia Désir
  • Videoto
  • Pro Structura

What makes us different

We do not have a public project with results we can show here, so we explain exactly what you receive and how we measure it: by replies, booked meetings and won deals in your CRM system, not by emails sent. The emails are sent from your address so companies reply to you, not to us. We use the same method for our own clients: a short email that names the company, explains why we are writing to it and shows something made for it. Our tools are in the portfolio: Saitami ERP with automated emails and a CRM where every reply stays with the company, plus the outbound calling infrastructure we built for Elite Call Center.

What we do in the first month

We start with the customer profile: industry, city, company size, the signs that help you identify a good customer, and who makes the decision within the company. We collect companies from public sources: registers, directories and websites, and show you the list before writing to anyone. If you have your own database, we work with it; if not, we build one, and it remains yours.

We prepare the email setup: an address on your domain from which the emails will be sent, with SPF, DKIM and DMARC configured so the emails reach the inbox, and a gradual increase in volume so they are not blocked. We write the email: short, with the company name, the reason we are writing and one offer, plus one follow-up for those who have not replied. Every email includes an opt-out method. You review and approve the emails. The first batch goes out at the end of the first month, in small groups, so we can read the replies and adjust the copy.

What we do each following month

We send batches to the agreed number of companies. Every reply reaches you on the day it arrives, together with the company and the email it replies to, in a spreadsheet or directly in your CRM system. A company that has not replied receives only one more email; a company that has opted out receives no more. After each batch, we review which segment and which copy generate replies and change them before the next batch goes out. At the end of the month, you receive a report covering emails sent, replies, booked meetings and, when we have access to the CRM, won deals.

What the email looks like

Short enough to read on a phone. It starts with something showing that we looked at that specific company: its website, location or industry, not a generic compliment. It says in one sentence what you offer and who it helps, and ends with an easy question that can be answered in one sentence. No attachments, no list of every service and no promises that the offer does not actually support. The follow-up is even shorter and arrives a few days later. When we can show something made for the company, we show it: that is how we write to our own future clients too.

What you receive

A list of companies that belongs to you, an address on your domain configured for sending, emails you have approved, every reply with its history, and a monthly report covering meetings and deals. When you stop, the list, correspondence and address remain with you.

What is not included in the price

Google or Meta advertising and the ad budget are separate. Calling companies after the email, creating an enquiry page and building a CRM system for managing replies are quoted separately. If you only need the list, without the emails, that is our company database service.

What we will not do

We will not write to personal addresses collected without a valid basis, and we will not buy email databases. We will not send emails without an opt-out method, and we will not write again to a company that has opted out. We will not pretend to be someone else, and we will not promise a number of meetings: responses depend on your offer and the market, while the proposal states how many companies we select and how many emails we send.

How we work

01

Describe your ideal customer

Which companies buy from you, who makes the decision and what you offer them.

02

Questions and price range

We confirm the target profile, the email address we’ll be writing from, who is responsible, and state the price range.

03

Written proposal

Number of companies, emails, campaign duration and exact price.

04

List, email and emails

We compile the company list, set up the sending address, and show you the emails before they go out.

05

Sending and replies

We send in batches, forward every reply, and adjust the copy based on what gets results.

Frequently asked questions

B2B lead generation: the price depends on the scope, which we set out in the proposal.

It depends on the scope, which we set out in the proposal.

Yours. The list, emails and entire correspondence remain with you even after you stop working with us.

If you wish, we can maintain the project for €100-€350 per month. We specify what maintenance includes in the quote.

Yes, if the system has an API or accepts email: the reply goes into the company record together with the email it replies to. Otherwise, we deliver them to you in a spreadsheet, and if you do not have a CRM, we can build one.

We collect the companies for each campaign from public sources based on your customer profile, and the list remains yours. If you have your own database, we work with it. We do not buy or sell databases of personal email addresses.

We write to business addresses, about business, clearly stating who is writing and why, with an opt-out method in every email. Anyone who opts out receives no more emails. We do not write to personal addresses collected without a valid basis.

It depends on your market: in a narrow industry, there are hundreds of companies, not thousands. The proposal specifies the exact number of companies and emails. We send them in batches so we can read the replies and adjust the copy before sending the next batch.

No. Responses depend on your offer and the market. The proposal states how many companies we select and how many emails we send, while the report shows how many replied and how many meetings were booked.

After the first batches, we change the segment or the email because the replies show what is not working. If the market stays silent after the change, we tell you and suggest another approach instead of sending more of the same.

From an address on your domain, so companies reply directly to you. Before the first send, we set up SPF, DKIM and DMARC and gradually increase the volume so the emails reach the inbox.

What do you want us to build?

You describe the project, we come back with questions and a price range, then a demo and a written proposal.