Facebook / Instagram Ads
Short verdict
Google Ads is stronger for active search. Facebook is stronger for demand generation, creatives, and remarketing.
Google Ads
Important note
If people already search for the service — start with Google. If you need to create interest — start with Meta.
Comparison by criteria
| Criterion | Facebook / Instagram Ads | Google Ads | Verdict |
|---|---|---|---|
| Intent | You show to people by interest/behavior | You show to people searching right now | Google Ads for high intent |
| Creative | Video, hooks, UGC, carousels, and offers are critical | Text, keywords, landing page, and trust are critical | Meta for creative testing |
| Budget | Test from €300-€700/mo + management | Test from €300-€700/mo + management | Equal start |
| Remarketing | Very strong for bringing visitors back and social proof | Strong in Display/YouTube, but niche-dependent | Meta |
Choose Facebook Ads if:
- you sell a visual product or a service that needs explanation
- you need creatives, awareness, remarketing, or lead forms
- you want to test hooks and offers quickly
Choose Google Ads if:
- people already search for your service
- you have clear pricing, service, and landing page
- you want to capture high-intent inquiries
Next step
If you are considering performance marketing, start with a 30-minute call. We will compare ready-made, custom build, and the real total cost.
Frequently asked questions
Which brings cheaper leads?
Meta often brings cheaper leads, but Google often brings higher intent. Decide by qualified lead and sales, not only CPL.
Can they work together?
Yes. Google captures active demand, Facebook creates demand and brings people back with remarketing.