How Much Do Google Ads Cost?

Real Google Ads pricing: management from €300/mo + ad budget. What budget is needed, what affects cost per lead, and when Google Ads makes sense.

Pricing Packages

Local Start

€300/мес + €300-€700 бюджет

first data: 7-14 days

Search campaigns
Keyword research
Conversion tracking
Monthly optimization

Recommended

Growth

€500-€800/мес + €1,000-€3,000 бюджет

optimization: 2-4 weeks

Search + remarketing
Landing page guidance
Offer A/B tests
Lead reporting, not only clicks

Performance system

€1,000+/мес + €3,000+ бюджет

scaling: 1-3 months

Search, PMax, remarketing
CRM/lead quality feedback
Advanced tracking
Weekly decisions

What Affects the Price

Competition and CPC

Legal, repair, B2B, and software niches have different CPC. The key metric is not click cost, but qualified lead cost.

Landing page and tracking

A weak page burns budget. Google Ads needs clear message match, form, phone, GA4 events, and UTM tracking.

Daily budget

Too little budget cannot collect enough data. For local business the usual minimum is €10-€25/day.

Price Calculator

How much will your project cost?

Get an estimated price in 30 seconds

Service

Features

Timeline

Quote

What do you need?

Pricing FAQ

For local business start with €300-€700/mo. For national services or B2B, €1,000-€3,000/mo is more realistic.

Management starts from €300/mo. Larger accounts with more campaigns, landing pages, and tracking are €500-€1,000+/mo.

If there is no search demand, the offer is unclear, or there is no landing page/tracking. Then we first build the page, SEO/content, or Meta demand generation.

Every Day You Wait, Competitors Win Your Customers

Book a free 30-min strategy call. We'll audit your business processes and digital presence and show you the fastest path to more revenue.