How much does Google advertising cost in 2026: 250-2 500 € from 98 quotes

Google advertising management costs 250-2 500 € based on 98 of our quotes. The budget is paid separately to Google. What you get at each price point and how we report on it.

Price

€250-€2,500

Based on 98 of our quotes as of 14 August 2026

Managing Google advertising with us costs €250-€2,500: this is the range of our marketing packages across 98 of our quotes as of 14 August 2026, while the ad spend itself is paid separately, directly to Google, and is not included in this price. Three things determine the cost of our work: how many services and areas you are advertising, whether the ads need a separate page, and whether enquiries need to enter your CRM so we can track enquiries rather than clicks.

Below, we explain what you get at the lower, middle and upper ends of the range, show a real project, explain what is not included in the price (the budget and images), and outline how month-to-month payment works.

Managing editor:

Владислав БарковManaging Director· Updated 14 October 2026

What you get at each price point

At the lower end: search advertising

around €250

We set up Google ads according to your services and area: keywords, ad copy and negative keywords. We review the results weekly and adjust the searches that trigger the ads. Each month, we send a report on spending, enquiries, calls and their cost.

Keywords and ad copy
Call and inquiry tracking
Weekly adjustments based on results
Monthly report

In the middle: advertising and landing page

A separate landing page for the advertising, clearly focused on one thing, with a call button and a form; call tracking for calls from the ads; and an A/B comparison of two page versions so the better one remains. A website with many services wastes budget if the ads lead to the homepage.

Dedicated landing page for the ad
Call tracking
A/B testing of the page
Calculator or enquiry form

An example from our work

Dobrite Hamali

A Sofia moving services website with a price calculator and call tracking. We direct Google ads to it and measure the cost per enquiry, not per click.

At the upper end: advertising and CRM

up to €2,500

Enquiries go into the client's CRM, with a Telegram notification for each one, and reporting on enquiries and sales rather than clicks. Several services, several areas and seasonal campaigns. Here, advertising is part of your sales process, and the work is weekly.

Inquiries go into the CRM
Telegram notification for every enquiry
Reporting on enquiries and sales
Campaigns by service, area and season

Related pages

Google Ads

What the service includes and how we track calls and enquiries.

Website development

Ads lead to a page. If you do not have a website, we start with that.

CRM system

Enquiries from the ads reach the client and are tracked.

What Affects the Price

Cost per click

Google determines it based on search demand. It varies across industries, so we check it for your services before telling you what budget makes sense.

The page

The ad leads to a page. If the page does not clearly explain what you offer and how people can contact you, the budget is wasted, so we fix the page first.

Tracking

Without tracking calls and enquiries, you cannot see which ad is working. We set this up during the first week.

Seasonality and competition

In industries where many companies advertise for the same searches, the cost per click rises and the ads need more frequent adjustments to the searches and copy. For a seasonal service, campaigns are turned on and off by month, which takes more work than advertising that runs the same way all year.

What is not included in the price

The advertising budget

The budget is paid directly to Google, from your card, in your account. Our price covers the work, not the clicks.

Images and video

Professional photography is not included in the price. Search ads need almost no images; we discuss Display and YouTube separately.

Website or landing page, if you do not have one

If you do not have a website or the page is not suitable for advertising, it is listed separately in the quote. Sometimes we include it at no extra charge, and we state that clearly.

Website maintenance

Hosting and website maintenance are charged separately at €100-€350 per month per month if your website is hosted with us.

How you pay

The quote describes the services and areas we advertise, what we track and how often. The monthly management fee is paid month to month and starts when the ads go live; if we create a page first, you do not pay the fee until then.

The advertising account belongs to you and your company, with your card used for the budget. We receive access, not ownership, and if you stop, the campaign history remains yours.

No long-term commitment. The monthly report shows whether the work is worth it.

Pricing questions

No. You pay the budget directly to Google from your own account. The page fee covers our work on the campaigns, page and tracking.

It depends on the cost per click in your industry, which Google determines. We check searches for your services and tell you what monthly budget is expected to generate how many enquiries before we start. A budget that is not enough for several enquiries a week does not provide enough data to make informed decisions.

The ads go live within a week of receiving access to the account and page. The first month is for collecting data and making adjustments; from the second month onward, you can see the real cost per enquiry.

Yes: one service in one area, search ads only, with call reporting. This is the starting point and is often enough for a small business. We expand it when the reporting shows that the enquiries are paying for themselves.

The ads stop immediately, and so do the visits, that is the difference from SEO. The account, campaigns and history remain yours and can be restarted.

When nobody searches for the service by name. In that case, Facebook ads or content do more work, and we tell you so instead of spending your budget on searches that nobody is making.

Yours. We set it up in your company’s name, using your card, and work in it with access. An account owned by the provider means losing the campaign history and performance data when you part ways.