Real estate software

Saitami's real estate system brings properties, prospective buyers, viewings and deals together in one database, automatically matches new properties with searches and displays listings with a map on the agency's website. Ready-made real estate CRMs (from free to around 32 € per broker per month) publish to portals, but the website and rules remain theirs.

A custom system makes sense when you sell something a ready-made CRM does not present well: a new building with apartments by floor, a rental complex, your own portal with a map and search, or your own rules for enquiries and commissions.

These are the systems agencies in Bulgaria compare. Prices are taken from their websites, checked on 17 October 2026. Where no price is published, it is stated as such.

Whichever system you choose, ready-made or custom-built, check these seven things in a demo using your own properties before you sign.

• One property, one listing: enter it once and it appears on the website and portals, while a price change is updated everywhere.
• Matching: the new property automatically finds buyers whose searches match it.
• Lead assignment: which broker gets each enquiry and what happens if they do not take it on.
• Viewing history: who attended, when, with whom and what the client said.
• Exclusive agreements and their expiry dates, with a reminder before they expire.
• Commissions by deal and by broker, including deposits and payments.
• Permissions: the broker sees their own clients, the manager sees everyone, and the property owner is not visible to everyone.

In Bulgaria, there is no separate law governing real estate brokers, but there are two things the system must handle. The first is anti-money laundering: under the European directive implemented here through the Measures Against Money Laundering Act, real estate agencies are obliged entities and must identify their clients, including for rentals with a monthly rent of 10 000 € or more, and retain the documents. The second is personal data under GDPR: clients' phone numbers and searches are collected for this purpose and are not sent to every broker.

That is why, in a system of your own, each client has a file containing their documents and verification, access is role-based, and every time someone opens another client's file is recorded in a log. For a ready-made CRM, ask how it handles this.

The first case is new construction. An investor or agency selling a building wants the buyer to see the floor, choose an apartment, view its price and status, and book a viewing, while the sales team can see available, reserved and sold units on one screen. This is the same as choosing the exact room from a floor plan in our hotel demo.

The second is your own portal. We built Unit.Estate a property website with an interactive map, filters by price, area and type, and virtual tours. When the website is the main customer acquisition channel, it should be yours, not a page in someone else's CRM.

The third is your rules. An agency with several offices, its own lead assignment logic, tiered commissions, or rentals with monthly payments and property maintenance has a process that a ready-made CRM only handles partially. In that case, the system costs €3,000-€29,300 one-off, plus optional maintenance of €100-€350 per month, with no per-broker fee.

As of 17 October 2026, we have not connected a system to imot.bg or the other property portals. If you need this, we check how each portal accepts listings, a file or a partner feed, and include it in the proposal. We do not yet have an agency using a CRM launched by us: we show the property system demo and the Unit.Estate website.