Advertising on Facebook and Instagram means paying to show your offer to people Meta selects based on how similar they are to your customers: whether you run an online store selling a product or a local business looking for enquiries. Management costs €190-€300 per month per network, based on our measured offers (the number of offers and the date are shown below the price), with the monthly fee at the lower end of the range; the advertising budget is separate and you pay it directly to Meta from your advertising account. Every month, you receive a report showing your spend, enquiries or sales, the cost per enquiry and what we will change the following month.
Portfolio: Akbari Perfume House, Vida Luxe
Владислав БарковManaging Director· Updated A Pixel and Conversions API that track enquiries and purchases from the browser and the server, without duplication.
By interests, website visitors and people similar to your customers; you see the estimated reach from Meta.
Six to eight ads using your photos or a scene with the real product; the offer written exactly on the image.
The ad account, page and payments to Meta are in your name.
Spend, enquiries, cost per enquiry and what we move; then every month.
Aesthetic centre in Ruse: three Facebook and Instagram posts a week, each about a real treatment offered by the centre, with an image generated from a brief, a custom text template and publishing that does not depend on someone being there that day.
Performance advertising for a perfume brand: over 70 Meta ad creatives, campaigns by season and fragrance, a product catalogue built from store data, server-side tracking, and weekly analysis based on revenue, not clicks.
Luxury brand for women's tights: visual identity and a bilingual online store with card payments and delivery by Econt.
We assess advertising by revenue and enquiries, not clicks and likes. For Akbari Perfume, a perfume brand with an online store, we manage Meta advertising with more than seventy ad creatives, campaigns by season and fragrance, and a product catalogue built from the store's actual sales. Meta Pixel and Conversions API have been rewritten so that every purchase reaches Meta from both the browser and the server, without being counted twice, while every store order retains the campaign and ad it came from. We review the account every week by revenue and return, not by number of purchases, because the average order differs by product. The creatives, campaigns and figures are described in the portfolio.
For a local business without an online store, we use a form within the ad itself: the customer enters their event, date and phone number without opening a website, and the enquiry arrives as a notification on your phone within a minute. For Vida Luxe, an aesthetic centre in Ruse, we also manage Facebook and Instagram posts: three per week, each featuring a real procedure at the centre, approved by the owner for the entire month from a single page.
We get access to your Facebook page, Instagram profile and advertising account, or create them in your name. We set up tracking: Pixel and Conversions API on the website, a form in the ad if you do not have a website, and a connection to your CRM system if you have one, so we can see which enquiry became a deal. We select the audiences: based on interests, website visitors and people similar to your buyers, and before the advertising starts, we show you how many people each audience is estimated to reach according to Meta.
We create six to eight ads, as both posts and stories, using your photos or as a scene shot from a description with your actual product in it. Your offer appears word for word on the creative, and the price shown in the image is the price the checkout will confirm. You see everything and tell us to approve it or what to change; nothing goes live without your approval. Campaigns start within three business days after we have the access and materials. During the first two weeks, Meta learns; on the fourteenth day, we send a short report and move the budget towards the audience with the lower cost per enquiry. On the thirtieth day, you receive the monthly report and we talk.
We review the account every week: spend, enquiries or revenue, cost per enquiry, by campaign and by creative. We stop ads that do not deliver, increase spend on those that do, and change creatives when they become worn out. New creatives are priced per item and shown in the offer. At the end of the month, you receive a report you can show to anyone, along with a proposal for what we will change the following month. The budget is never changed without your approval.
An advertising account, Pixel and catalogue in your name, ads and creatives, tracking that counts enquiries and sales rather than clicks, and a monthly report. If you decide to work with someone else tomorrow, the account, its history and the data remain yours.
You pay the advertising budget directly to Meta and set it yourself. New photo and video shoots, a second city or second market, and advertising on other channels are quoted separately. We do not charge a setup fee and do not take a percentage of the budget.
We will not promise you a number of enquiries or sales before the advertising has run: we provide an estimate based on Meta's figures and our campaigns, and send you the actual figures on the fourteenth day. We will not buy followers or likes, run advertising towards markets that Meta does not accept, put a price on the creative that the cart does not confirm, or change the budget without you.
What you sell, who you sell to and what you expect from the advertising: sales or enquiries.
We review the account, if you have one, and tell you the management fee and recommended budget.
Campaigns, audiences, monthly management fee and budget paid to Meta in one document.
Pixel, form, creatives for approval and launch within three working days after access is provided.
Weekly review, budget reallocation on day fourteen, a report on day thirty and every month thereafter.
Facebook and Instagram advertising: €190-€300 per month, typically around €190 per month. The exact price is included in the written proposal.
It depends on the scope, which we set out in the proposal. For comparison, here are examples from our portfolio: Vida Luxe: monthly, since 09.2026, Akbari Perfume House: campaigns from 10.2025, monthly management from 09.2026.
Yours. The Meta business profile, ad account, pixel, catalogue and payments are in your name, and we work with the access you grant us. When other people also work in the account, we read the account activity log before drawing any conclusion.
If you wish, we can maintain the project for €100-€350 per month. We specify what maintenance includes in the quote.
You set the budget and pay it to Meta. We recommend a budget at least equal to the management fee, preferably twice as much, so there are enough enquiries for the campaign to learn from. We record the exact amount and its allocation across campaigns in the proposal.
Separately. Each channel has its own monthly management fee and its own budget, which you pay to the respective platform. One proposal for Facebook and Instagram covers both channels and, when needed, more than one market.
Advertising does not depend on your page followers. Meta shows your ad to people based on their interests, visits to your website and similarity to people who already buy or message you, and learns from their responses: it shows the ad to more people who resemble those who responded. Before launch, you see how many people each audience reaches.
Before launch, we provide an estimate based on Meta's reach figures and the cost per enquiry in our campaigns. This is an estimate, not a promise: we send you the real figures on day fourteen and move the budget to the audience with the lower cost per enquiry.
A short report on day fourteen and a full report on day thirty: spend, enquiries or sales, cost per enquiry, by campaign and by visual, and what we are changing. For a store, we also review revenue from orders for the same week, and, when a CRM system is connected, the deals won.
At least three months, because Meta learns during the first few weeks and the first meaningful review is after seven days, not the next day. After the third month, the service continues on a month-to-month basis. No setup fee and no percentage of the budget.
First, we check the tracking, because advertising often works while the measurement does not. Then we change the audience, visuals or offer and move the budget. If, after a test with working tracking, the channel does not bring customers, we tell you to stop instead of spending your budget: this is what we recommended to Vida Luxe when we told them to stop a Google test.
The management fee and advertising budget, explained separately.
Over seventy visuals, a catalogue based on actual sales and reporting based on revenue.
Three posts a week, approved for the entire month from a single page.
When the customer is already searching for your service on Google.
All projects, organised by type of work.
Set-up and management of Google Ads campaigns with tracking for calls, forms and won deals.
One page for one offer or campaign: a clear proposition, proof, an enquiry form and tracking for every enquiry.
Content for SEO and advertising: copy for Google and Meta ads, the post-click page, follow-up emails and the pages Google displays, written for one campaign and one service.
An online store with a catalogue, filters, card or cash-on-delivery payments, courier shipping labels, and a connection to your warehouse or ERP system.
Custom CRM development for small and medium-sized businesses: customers, enquiries, deals, PDF quotes, tasks and a phone in the browser, with the data kept with you.
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