How much does an online store cost in 2026: 840-6 300 € from 98 quotes

An online store costs 840-6 300 € based on 98 of our offers, most often around 1 950 €. What you get at each price, what is not included and how payment works.

Price

€840-€6,300

most often around €1,950

Based on 98 of our quotes as of 14 August 2026

An online store with us costs €840-€6,300, most often around €1,950: measured across 98 of our quotes as of 14 August 2026. The price is driven by the catalogue (dozens of products are added by hand, while thousands with variants are imported from Excel and require fast search), payments and delivery (we have already built card payments through Stripe and Econt waybills; every other method or courier is a separate integration), and the warehouse: if stock levels need to come from your warehouse system, connecting the two is part of the work.

Below, we show what you get at the lower, middle and upper ends of this price, with real stores from our work, what you pay separately and how payment works. The figures come from the same data we use to prepare quotes.

Managing editor:

Владислав БарковManaging Director· Updated 14 October 2026

What you get at each price point

At the lower end: a catalogue store

around €840

Categories, search and product pages with photos, descriptions and prices, cart, card payments through a single payment provider, an Econt waybill created directly from the order, and a mobile version. The catalogue is populated from your photos, texts and prices, and you add new products yourself through the administration.

Catalogue with categories and filters
Card payments through Stripe
Econt shipping labels from the order
Product and order administration

In the middle: a store with your design and more rules

around €1,950

Design based on your brand, not a template; product variants (size, colour, pack size); discounts, promotions and bundles; one or two languages; a structure that helps Google find every category. This type of store is custom-built, not a rented platform: the code, data and brand remain yours.

Custom design based on your brand
Variants, discounts and promotions
Multiple languages
Pages structured for Google searches

An example from our work

Akbari Perfume House

The store of a Bulgarian niche perfume brand: custom design, the notes of each fragrance, the option to choose a second fragrance at a discount, card payments and delivery with Econt. We built it and have maintained it for years.

At the upper end: a store with a warehouse or for business customers

up to €6,300

Shared stock levels with the warehouse or ERP system, two-way price updates between the website and the system, fast search across a large catalogue, prices for business customers, enquiries and quotations, and a portal for orders and invoices. Here, the store is part of the company's system, and the work includes the integrations, not just the storefront.

Shared inventory with the warehouse
Two-way price syncing between the website and the system
Prices and portal for business customers
Delivery tracking

An example from our work

Pelikan DTM

A new website and store for the official CITIZEN SYSTEMS representative for Bulgaria: a custom WooCommerce theme, hundreds of products organised in a category tree, and shared stock levels with the company's ERP system, which we also built.

Related pages

Online store development

What the service includes and the stores we have built.

Website development

If you need a company website first and the store can come later.

ERP System

When the store needs to share stock with the warehouse.

Custom Software Development

A portal for business customers, orders and invoices in one place.

What Affects the Price

The catalogue

A few dozen products can be added by hand. A large catalogue with variants requires an Excel import, fast search and rules for where each product is displayed.

Payments and delivery

We have already built card payments and Econt waybills. Every other payment method or courier is a separate integration with its own price in the quote.

The warehouse

If stock levels come from a warehouse system or another program, connecting the two is part of the work. We assess it using a sample file with the exported data before giving you a price.

What is not included in the price

Payment provider and courier fees

Stripe charges a fee for each payment, and Econt for each shipment. You pay these directly to them; they do not pass through us.

Hosting and support

Support and hosting cost €100-€350 per month and include a certificate, domain, monitoring, a backup in separate storage, a monthly recovery test and security updates. The fee starts after the store goes live.

Product photos and descriptions

The product photos, copy and prices come from you. If they need to be photographed or written, that is a separate line in the quote.

Advertising and SEO

A store without visitors does not sell. Advertising and ongoing monthly search work are separate services with their own prices, described on the pages below.

How you pay

We first create a demo of the store with your products, so you can see the structure and design before paying anything. Then we send a written quote with the price, timeline, what is included and what is not. The price changes only if the scope becomes larger, and this is described and approved in writing.

Payment is made in stages: part when we start, with the balance due when the store goes live after a test order. The monthly maintenance fee starts when the store goes live.

The store is yours: the code, design, products and customers. You can export them at any time.

Pricing questions

Yes, starting with a catalogue store: your photos and copy, one payment provider, one courier, no variants and no warehouse integration. We add everything else once the store is already selling. A ready-made platform with a template is cheaper than that and we can configure it, but then you rent the store rather than own it.

We launch a catalogue store within two weeks of receiving the product copy and photos. A store with your own design takes about a month; a store with a warehouse integration or a portal for business customers takes two to three months, because the integrations are tested with real data.

You can change products, prices and promotions yourself in the admin panel. We maintain the store for €100-€350 per month: hosting, backups, updates and support on request; we fix errors caused by us at no charge. New functionality is quoted separately before work begins.

Yes, through the admin panel, without code. We can import a large catalogue all at once from Excel or from your current store, while variants and stock levels are edited in the same place.

If the program can export data or has an API, yes. We need a sample file with the exported products and stock levels, assess the work and include it in the quote with a price before we start.

We do both. For a catalogue store with stock shared with the Pelikan DTM warehouse, we built a custom WooCommerce theme; for a store with its own rules and many integrations, we write custom code. The quote explains which option we recommend and why.

Yes. Migrating an existing store, connecting it to a warehouse or speeding up a slow store are separate quotes, smaller than building a new store. We first review the current store and a sample data file, then give you a price.