How much does an AI assistant cost in 2026: what determines the price

An AI assistant is priced in a written quote. What you get at each level, what is paid monthly and what happens when the assistant does not know the answer.

An AI assistant is not one of the services for which we have enough quotes to name a range honestly: we include its price in the proposal after we have seen your documents and channels. What we know from the assistants we have built is what the price depends on: the documents (the assistant answers only as well as your products, prices and rules are described), the channels (website, phone, Viber and WhatsApp are separate connections), and the actions: an assistant that only answers involves less work than one that books an appointment or creates a task.

Below is what you get at each level, with solutions you can open or dial into, what is paid once and what is paid monthly, and what happens when the assistant does not know the answer.

Managing editor:

Владислав БарковManaging Director· Updated 14 October 2026

What you get at each price point

Level one: answers based on your documents

An assistant on your website or in your contact centre that answers from your knowledge base: products, prices, terms and opening hours. It asks a few short questions, records the enquiry with a reference number and sends it to your team. Anything outside the documents is passed to a person instead of being made up.

Answers based on the knowledge base
Enquiry with a reference number
Admin panel with enquiries and statistics
Passes anything outside the script to a person

An example from our work

Solution: chatbot for website enquiries

A website for renting portable toilets, with an assistant following a set script: several questions, an enquiry with a number, and an admin panel with enquiries and email templates.

Level two: voice agent on the phone

It answers every call to the specified number, speaks Bulgarian according to your script, asks for the necessary information, records the caller’s name and phone number, says that the responsible person will call back, and sends the enquiry to your team immediately. Urgent matters are passed to the person on duty. It works at three in the morning, too.

Answers every call
Speaks Bulgarian according to your script
Recording, transcript and summary of the call
Passes urgent matters to the on-call person

An example from our work

Voice

AI phone agent that answers every call, distinguishes urgent matters from routine ones and passes them to the right person. The solution opens with an access code that we send upon request.

Level three: AI inside the system

A suggested reply to every email, invoice and document recognition, natural-language search through your documents, and questions in plain language about your data (“how many courses did we have yesterday after ten in the evening?”). Here, the assistant is part of your CRM or ERP, and its price is part of the system.

Suggested email reply
Invoice and document recognition
Natural-language search across your documents
A plain-language question about the system’s data

An example from our work

The Saitami system

Our own system, in which AI suggests a reply to every email and organises call-related tasks. We use it every day.

Related pages

AI assistant

What the service includes and the assistants we have built.

Custom Software Development

When the assistant needs to work inside your system.

Call centre system

The voice agent as part of the company's phone system.

CRM system

Enquiries from the assistant go into the client's system.

What Affects the Price

Documents

The assistant is only as good as the way your products, prices and rules are described. Organising the knowledge base is part of the work and is sometimes the larger part.

Channels

Your website, phone, Viber and WhatsApp are separate integrations. The phone integration is the largest because the voice must sound natural in Bulgarian and respond without delay.

Actions

An assistant that only answers takes less work than one that books an appointment, checks availability or creates a task in your system.

What is not included in the price

The AI model per month

Model usage is charged according to the number of conversations and minutes, at the provider’s rates. We estimate it in the quote based on the expected number of calls, and you see the actual amount in the monthly report.

The phone line

The number and minutes are provided by a telecom operator. We connect the phone system, but its tariff is not ours.

Hosting and support

The assistant runs on a server that is monitored and updated. Support costs €100-€350 per month and also includes a monthly report showing what people asked and what was passed to a person.

Writing the documents

If your products and rules are not documented anywhere, documenting them is separate work, stated in the quote rather than assumed.

How you pay

You try it before the proposal: you dial the voice agent on a test number and open the chatbot in the live solution. Then you receive a written proposal with the one-time implementation fee, the monthly fee for the model and support, the timeframe and the scenario. The price is final for the described scenario.

Payment is made in stages: part when we start and the remainder when it goes live, after test conversations with your team. Monthly billing starts when it goes live.

The scenario, knowledge base and recordings are yours. You can change the model or provider without losing what has been learned.

Pricing questions

Two things: use of the AI model, which is charged by the number of conversations and minutes and differs between chat and voice, and support at €100-€350 per month. We estimate model usage based on the expected number of calls and include it in the quote; you see the actual amount in the monthly report.

Yes: a website assistant based on several questions and one knowledge base, without a phone line and without actions in the system. Voice and actions are added once the first assistant is already saving your team time.

A chatbot based on your documents: two to three weeks. A voice agent: around four weeks from accepting the quote, including the script, phone line and test calls. AI inside the system: it depends on the system and is part of its timeline.

The assistant works while you can see every conversation, recording and summary. Every month, we review what people asked and expand the knowledge base. A new channel or a new action is quoted separately.

It can. That is why it answers based on your documents rather than general knowledge, does not promise deadlines or minutes, and passes anything outside the script to a person. The voice agent says that the responsible person will call back instead of making things up.

Yes, and you hear it before you pay: you try three voices on a test number and choose one. We tell you honestly which sounds more machine-like and which has a slight delay.

Yes, if it has an API. The enquiry is recorded in the client's system, and assignment to an employee follows your system's rules. If the CRM is ours, the connection is included in the price.